LaserSharp Marking was developed by LasX in a development and engineering partnership with P&G. It synchronizes laser motion and pulses ‘several million times per second’ in an effort to unlock high speed, resolution, and print quality.

The solution does not utilize the PSA and shrink label materials, PSA release liners, inks, adhesives, or other conventional materials used for label application. As such, it is believed to reduce waste, unlock mono-material packaging, and help brands meet their sustainability goals without compromising on visual appeal.

CCL Label launched a new version of its EcoFloat low-density polyolefin sleeve material: EcoFloat WHITE.

UK Greetings has announced the launch of a paper tear strip for its roll wrap products with the aim of eliminating plastic shrink wrap in gift wrap applications.

The new solution, which is fully recyclable and plastic-free, was developed to integrate into existing roll wrap designs, offering an environmentally friendly alternative to conventional gift wrapping products without compromising on consumer convenience.

The company has used Sonoco’s innovative, paper-bottom EnviroCan® for its new powdered product, helping it to stand out on the shelf against competitors.

At Sonoco, our mission is to revolutionise the packaging industry with innovative, more sustainable solutions that meet high standards of quality and functionality. Together, we can create a more sustainable future, one package at a time.”

Bernhard Straub
Senior Sales Manager, Sonoco Consumer Europe

Pepsi is taking indulgence to a whole new level with the launch of its latest creation—Pepsi Wild Cherry & Cream. This exciting new flavor combines the nostalgic taste of ripe wild cherry and creamy vanilla with the bold, refreshing fizz of Pepsi, offering a treat that’s as satisfying as it is delicious.

A Symphony of Flavors

With every sip, Pepsi Wild Cherry & Cream delivers a layered experience:

Britannia recently unveiled its new packaging for their bread range through a vibrant outdoor campaign. The tagline, “Packaging Hua Interesting – Ting Ting Ti Ding,” perfectly encapsulated the energetic rebranding effort, as bold visuals took over Delhi’s bus shelters and Mumbai’s buses. Executed by GroupM OOH Solutions, the campaign aimed to attract maximum public attention with high-traffic visibility.