Packaging plays very important role in marketing and it is the medium between the company and end user. Your packaging spend should be 8 to 10% of the total cost average. The average consumer spends just few seconds in making decision whether to buy your product or not, so your packaging design need to design for targeted users with targeted message.
Always have these questions in mind
- Who is going to buy your product?
- What is their language?
- What kinds of colours and designs are most successful to that demographic area?
- Are the buyers primarily male or female?
- Will they come from younger or old age bracket?
- Is it easy to use or handle?
Packaging designers struggle for several years in making packaging easy to use targeted users. But still they have challenges like
- Child proof
- Sustainability
- Recycling and reusability
- Supply chain
- Storage
- Environmental effects
- Cost efficiency
- Brand promotion
In order to design, we really need to understand the product which it has to contain. Most important thing is to know product and its function then need to design our packaging in a way to deliver our branding.
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