Packaging and Social Media
With each passing year, social media platforms become an increasingly popular choice for promoting businesses, establishing brands and marketing products. Along with advancements in design capabilities, in terms of both performance and visual appeal, the easy and almost free access to reach over millions of users (and customers) across multiple apps makes for a competitive market.
However, if tread on strategically, this route leads to endless opportunities. Following are a few popular social media trends to consider for your company or brand in 2020:
LESS IS MORE
The idea is to make a long lasting impact in a matter of seconds. You want your product, or the depiction of your product, to be eye-catchy. An informative yet simple approach that can be remembered moments after scrolling past a weekly post on an 8-inch screen is the ultimate goal.
DIGITAL APPEAL
The old practices of testing product packaging from a retail shelf have now transformed. Now, instead of focusing on how the light plays on a color in a grocery store, the aim is to create an attractive image on digital screens that leads customers to stores to specifically buy that product. Or even better, order them online!
INFLUENCERS
With every opinion being voiced on social media, whether it be political or simply a product review, consumers are now marketers. Today, making your customers a part of your movement is the easiest way to increase traction.
An example of a company that has successfully incorporated many latest yet ever-changing trends in its brand image is IMPACT SNACKS.
With a social cause, catchy slogan, clean packaging and effective use of social media, they have committed their consumers to their movement.
