Survey link https://www.surveymonkey.com/r/packaging4ecom
E-commerce has taken the world by storm. E-commerce markets are growing at staggering rates. The online market is expected to grow by 56% in 2015–2020. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are expected to grow to 4.88 trillion US dollars in 2021. Traditional markets are only expected to have 2% growth during the same time. On the other hand, brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency. Its massive growth has provided a sea of opportunities for the packaging industry and its prospects appear only brighter.
Today a dissatisfied consumer can easily post his/her review on any online platform and it would not be an overstatement to say that a single review has the power to influence the purchasing decisions of other potential customers. Consumers can also share experiences, videos and images of their product on social media and when they do that the spotlight is not only on the product but also on the packaging. Getting an insight into a consumer's likes, dislikes, ideas and expectation has become crucial.
Therefore, it has become imperative to keep track of the changing trends in consumer preferences. Moving in this direction, Sanex Packaging Connections is making a sincere endeavor to study the impact of packaging on the success of e-commerce. We aim to decode this intimate relationship between e-commerce and packaging and through that exploit the unutilized opportunities.
We request you take out few minutes from your busy schedule to complete our survey. We assure you that your responses will remain confidential and will be used only for research purposes.
Please follow the link to participate in the survey: https://www.surveymonkey.com/r/packaging4ecom
Comments
Great initiative!