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Schreiner
rochling

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  2. Air india (ai) & commonwealth games 2010: how packaging defeats?

Air india (ai) & commonwealth games 2010: how packaging defeats?

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By admin on Tue, 10/06/2009 - 07:42

Today i saw an interesting advertisement in the times of india about the ai to be declared airline partner for commonwealth games 2010. This is normal for any such important events that national carrier becomes the partner. Now my question is : can they really fulfill their responsibility or will they add to the problem. We regularly read about the games infrastructure running behind schedule but chief minister says not to worry things will happen. We read almost daily about the safety issues with the airline, crew fighting mid air and putting passengers in risk: its full of conflicts. In such cases, do you not think that they should have more than one partner?

The advertisement is quite colourful and looks good. Its like good packaging with terrible product: what do you say?

 

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