• Categories: Print Packaging

    HP helps transform confectionery packaging

    News: 

    HP and Mondelez International, owner of Cadbury, have launched a new initiative to transform confectionery packaging into customizable experiences for soccer fans. Cadbury teamed up with Liverpool FC – an Official Global Chocolate Partner – to send limited-edition Champions Bars to 50,000 fans as a thank you for their unwavering support throughout the 2019-20 season.

    Using HP digital printing technologies, each bar was created with a unique design – for a total of 60,000 one-of-a-kind Champions bars. This flexible packaging job was printed digitally on the HP Indigo 20000 digital press.

    “This is a truly innovative way to elevate our brand and build stronger consumer connections with engaging collaborations and relevant experiences. It’s been a fantastic collaboration between our internal experts, partners and HP to bring this to life in such an iconic and impactful way,” says Bryony McComb, associate director, Mondelēz International.

    The imagery of the campaign has very deep meaning for LFC fans, allowing Cadbury to drive buzz, excitement and relevance. HP Indigo technology was the chosen solution for the campaign. HP SmartStream Designer variable data software was used to design a tailored flexible packaging canvas of iconic Liverpool symbols, phrases and images set in the background of the Liverpool Crest or behind player’s shirts, with all players being represented.

    “In today’s age of experience, personalization is driving consumers’ purchase decisions and strengthening brand loyalty. HP Indigo’s unique personalization and customization solutions are enabling brands to engage consumers and create new experiences during times when so many social and business interactions have gone virtual,” explains Haim Levit, general manager, HP Indigo, HP Inc.

    Thanks to HP SmartStream Designer and HP PrintOS Composer variable design and variable data printing software, each Cadbury Champions Bar wrapper design is truly unique, created from collective elements that help define the club and create a visual story for the consumer.  HP Brands Innovation EMEA tailored the project especially for Mondelez. This result was achieved as follows:


    Designs: A design pattern correlating to club chants, players, moments in history and other unique LFC details with a total of more than 2000 design elements.
    Texture: Each element has several textures that are applied to add depth the design.
    Color: Using digital printing allows for a greater colour combinations and patterns.

    A code was created to take into account all the elements, apply the rules and tell HP SmartStream Designer where to put each element, to ensure each pack is unique and the same design element would never appear twice on the same pack.

    HP SmartStream Designer has a host of creative tools such as HP Mosaic, HP Collage and HP Frames and is an open VDP software that allows user to tailor their own solutions, making any design project possible. For this specific project a code was created to allow for all the elements.

     

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  • HolyGrail 2.0 launched: Mondi trials digital watermarking to separate waste for a circular economy

    • - AIM, the European Brands Association, has launched HolyGrail 2.0 with Mondi and other partners across the value chain to prove the viability of digital watermarking for sorting waste at scale.
    • - Digital watermarks have the potential to revolutionise the way we sort and recycle waste, increasing the commercial value of waste so that it can be reused again as a resource.
    • - Mondi was a founding member of the Pioneer Project HolyGrail and continues to play an active role to validate the technology.
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  • Another milestone in the use of sustainable printing inks

    Flexographic printing ink system for flexible sheets receives Material Health Certification GOLD from Cradle to Cradle Certified™

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  • SPEEDAC IQ: REVOLUTIONIZING THE WEIGHING INDUSTRY

    The SpeedAC iQ weight controller provides extremely precise bag weights for various bulk materials. This user-friendly controller allows complete control of the filling process with unprecedented efficiency and ease. A Smart Feed function allows product throughput to be monitored and continuously adjusted to achieve the rate and production precision set by the operator. The SpeedAC iQ is very useful especially when many changeovers are performed for example at facilities that bag many small batches. The operator does not need to worry about the weigher thanks to its auto-tune function.

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  • Categories: Print Packaging

    Huggies to eliminate plastics from baby wipes and packaging

    News: 

    Huggies, which uses up to 50% less plastic in its wipes than other brands, has pledged to remove plastics from its wipes and packaging over the next five years.

    The brand will have removed 50 tonnes of plastics from its products by the end of 2019 by removing excess packaging from 12 and 18 multipacks and remove plastic from its Extra Care range in the design phase.

    Kimberly-Clark UK’s managing director Ori Ben Shai, said: “We know that parents are becoming more environmentally conscious, but we also know that they need an affordable and convenient solution that is gentle on their baby’s skin.

    “We’ve already made headway and are proud to offer an alternative which has a lower environmental impact than other leading brands, but we won’t stop until we have found a fully sustainable solution as we believe no parent should have to compromise between caring for their baby and caring for the environment.”

    More than 14.8 billion baby wipes are used in the UK every year, many of which end up in waterways, oceans and wastewater systems. In fact, wet wipes made up more than 90% of the material causing sewer blockages investigated by Water UK in 2017.

    Huggies is part of the UK’s Plastic Pact and is aiming to become the first leading baby wipe brand to clearly label the plastic content of its wipes on the pack. The brand will aim to launch 100% recyclable packaging across its portfolio next year, which can be recycled at select supermarkets. More broadly, Huggies will transition to a fully sustainable wipe and packaging portfolio over the next five years.

    The company will work with universities and environmental organisations to develop the “fully sustainable alternative”.

    Huggies also commissioned a YouGov study and found that 85% of UK parents use 24 baby wipes a day on average, which amounts to 8,760 wipes every year. Almost all respondents (97%) view baby wipes as an important essential of their daily childcare routine.

    The company is engaging with parents to ensure that they don’t flush baby wipes, but that they do recycle the multipacks.

    Cosmetics and toiletries:

    Think tanks have estimated that the global cosmetics and toiletries sector is producing 120 billion units of packaging a year - and that’s not to mention products such as plastic-stemmed cotton buds, wet wipes, individual dental floss sticks or sanitary towels.

    Most firms within the toiletries and cosmetics space seem to be turning to recyclability in order to regain the trust of ever more plastics-focused consumers.

    The past two years have seen the likes of Garnier, L’Oreal, Colgate Palmolive and Boots forging partnerships with multinational recycling firm TerraCycle. Under these schemes, consumers are encouraged to deposit plastic items which are considered ‘hard-to-recycle’ by their local authorities in drop-off points at retail hubs and community locations or to mail them back to TerraCycle individually. Collected items are cleaned, shredded and melted before being re-made into products such as fence posts and outdoor furniture.

    More recently, TerraCycle partnered with The Body Shop to install recycling boxes in 672 of its stores globally, including 230 locations in the UK. Packaging deposited in these boxes is notably assessed to see whether it can be reused before being sent for recycling.

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  • South India’s leading show on Commercial Printing, Package Converting and Digital Signs is back to Hyderabad

    There has been a revolutionary change in the last few years in the printing industry in India. Growing at a rate of 12% per annum, the Indian Printing Industry comprises more than 250,000 big, small and medium printers. It is slowly progressing from the heavy machinery using industry to a more software-centric business. The advent of global brands, rising consumerism and growth of the pharmaceutical industry have seen an increase in the scope for package printing. By 2025, India is expected to become the fifth largest consumer market in the world, according to CII.

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  • Chaayos: What an experience with teas

    Yesterday afternoon I got a surprise in office when I was suddenly served warm tea on my desk. You will be thinking so what was so great that I was surprised? Simple reason, it was a traditional tea that we find on roadside corner tea stalls that we all love in hard day's work but we hardly get such ready tea in our sophisticated offices. The reason is simple, if we order from roadside corner then hygiene is an issue. So this was something that came in the area new and experimented by our Kanpur boy Rohit.

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