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Smurfit Kappa targets laundry market with new box

Smurfit Kappa has developed new packaging for the detergent market, working alongside private label manufacturer McBride.

The Click-to-Lock Pods Box is a paper-based alternative for plastic boxes for laundry pods and is said to reduce C02 emissions by 32% during production. Smurfit Kappa added that the format is tamper-proof and 100% recyclable and biodegradable.

The chief executive of Smurfit Kappa Europe, Saverio Mayer, said: “We are delighted to partner with such a prestigious company as McBride for this project. By combining our collective expertise, we have created this first-to-market innovative packaging solution that provides our customers with a child safe, cost effective and sustainable packaging option for laundry pods.”

Chris Smith, chief executive of McBride, added: “This project is an excellent example of the success that comes from pooling expertise between suppliers and customers to deliver the innovation to support the essential move to more environmentally friendly products.

“My thanks to the dedication of the Smurfit Kappa and McBride experts to deliver this excellent solution which I am convinced will be an attractive option for our customers who are committed to delivering environmental improvement.”