In a market where health-conscious consumers are driving change, Olli Salumeria’s new pre-packaged salami line hits the sweet spot—not just with clean ingredients, but with packaging that’s doing the heavy lifting.
Modified Atmosphere Packaging (MAP) keeps the product fresh without any preservatives, catering to the growing demand for “clean-label” deli meats.
High-impact shelf design with bold red colors and a transparent window grabs attention while building consumer trust.
The packaging balances convenience, safety, and sustainability, aligning with modern retail and consumer expectations.
For packaging professionals, this is a clear signal:
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Functional packaging is now central to health and wellness positioning.
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There’s growing room for recyclable or compostable MAP films in the fresh meat space.
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Design and storytelling through packaging are becoming just as important as the product inside.
As brands rethink how packaging supports product integrity and sustainability, Olli sets a strong example of smart packaging = smart branding.
