Nestle Maggi launched a new recipe solution that is used to prepare a crispy chicken that is cooked, not fried. The display packaging designed for this product has the main idea to communicate to buyers on the stands is “now you can have a crispy chicken that is baked and not fried”. This display is educating the consumer on the new preparation by way Representing the stand as an oven with a clear communication "start stop baking frying". This display is made up of metal powder coated structure branidng in pvc pasted on vinyl adhesive and the oven is made of 3mm Alucobond, silver printed biege, black inside. Maggi Point of purchase packaging has width x depth x height i.e. 2050mm x 1000mmx 1890 mm.