November
01
/ 2023
The tool, called FastPack, screens and evaluates product packaging and provides gamified scenarios for consumer decision-making.
FastPack will be available to businesses of all sizes, with plans for expansion worldwide and further developments in the future.
Virginia Weil, innovation global service line leader at Ipsos, said: “FastPack on Ipsos.Digital is an integral step towards our mission to accelerate the innovation journey with end-to-end solutions that enable clients to bring new products to market with confidence.”
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IPSOS LAUNCHES PACKAGING ANALYSIS TOOL
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Short Description
Ipsos has launched a pack screening tool on its Ipsos.Digital platform in the UK, US, Australia, India and South Africa.