Canada-based premium water company Flow Beverage has unveiled its advanced sustainable packaging and new brand platform.
Scheduled to debut across North America in mid-2024, the new packaging was exhibited at the Expo West event in Anaheim, California, US.
With the new packaging, the company aims to enhance its presence within the premium water category.
The new design will be initially introduced to the company’s Flow Original product, with the Flavoured Water range to follow later this year.
Flow Beverage founder and CEO Nicholas Reichenbach said: “This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase. We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms.”