The jars also feature new graphics and a jar design with a new lid closure, the latter of which was made at Barilla’s manufacturing plants in Italy. Barilla also recently debuted a new pasta box without the plastic window to contribute to sustainability initiatives. The brand has expressed appreciation to Eviosys for its involvement in creating the new packaging design, contributing to the pesto range’s evolution.
“Eviosys and Barilla are a natural fit for this partnership. Both value high-end, sustainable products, and ensure that they are offering the best quality and preserving the planet. Barilla’s Pesto range was the first in the pesto category to bring basil from sustainable agriculture to a global level, while Eviosys’ commitment to innovation drives the sustainable revolution in the packaging of high-end food products.”