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packaging design

Package Design from Qualitative to Quantitative Research

Diet Coke Transition
Soap Packaging Design
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Aditya Panwar
October
31
/ 2022
Read more about Package Design from Qualitative to Quantitative Research

Long ago research was merely a synonym for "doing your homework" that is, store visits, analysis of competitive packaging, and so on) at the beginning of a new project. But now it is not at all the same. Consumers were rarely a part of the design development or selection process, as nearly all decisions were left to the collective judgment (and "gut feel') of package designers and their clients.

July
14
/2022
Structural Packaging Design , Structural Packaging Design , Structural Packaging Design
Structural Packaging Design
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December
20
/2021
Lipton’s Tea Bag Box , Benadryl , Tropicana
Change Isn’t Always Better: Redesign Fails
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December
13
/2021
Packaging And Shelf Impact: What’s Your Angle?
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