king oscar mackerell redesign its packaging

norwegian seafood brand king oscar has relaunched its canned mackerel with new packaging aimed at a younger female audience. .interlocking stylized fish pattern to underpin its positioning as &lsquoseafood experts&rsquo. .the new design also includes a badge lockup to hold all key product information, and emphasizes the heritage that is integral to the brand. .the aim has been to differentiate it from competitors and challenge longheld perceptions of the brand without alienating existing buyers.&rdquo sourcehttpwww.packagingnews.co.ukdesignkingoscarmackerelredesigntoboostdrivesales…