CATCHING THE EYE
From product protection to marketing, packaging serves a multitude of purposes.
The targeted audience must be able to quickly grasp the need, purpose, and use of a product from its packaging to want to buy it.
A rather cynical and hard-to-please audience is children. Easily bored and extremely dependent on visual stimulation, the young demographic needs instant engagement features even before they reach the toys inside.
Hoffmann Neopac, a provider of responsible packaging for a broad array of industries and applications, has introduced a lighter plastic tube solution comprising up to 30% less virgin materials. The latest addition to the company’s EcoDesign series of eco-friendly tubes, the new Lightweight Tube aligns with packaging industry desires to minimize carbon footprint and materials waste.
Brand owners in various sectors are increasingly looking to reduce or replace the use of virgin plastic packaging materials to enhance their products’ sustainability profiles. The use of such lighter-weight packaging reduces both shipping costs and extended producer responsibility (EPR) fees.
Neopac’s Lightweight Tube is available in plastic tube diameters ranging from 30-50mm, and in four substrate varieties: Polyethelene and Recycled tubes, each with or without EVOH barrier. Material reduction is most prominent in the tubes’ wall thickness, which has been reduced from 0.5 mm to 0.35 mm without sacrificing exemplary haptics. Low profile closures are already in the pipeline to achieve maximum weight reduction in plastic tubes.
Neopac estimates that, in its own packaging manufacturing operations, the new tubes will eliminate the need for as much as 4.6 tons of HDPE materials per one million tubes produced. This translates to an overall carbon footprint reduction of about 8.6 tons of CO2 per million tubes manufactured.
“Finding ways to reduce the overall amount of materials is mandatory for packaging suppliers to move toward ambitious sustainability goals,” said Cornelia Schmid, head of marketing for Hoffmann Neopac. “Always, a challenge is to boost a package’s eco-friendliness without sacrificing product protection or aesthetics. The new Lightweight Tubes are viable solutions for brand owners in a number of industries, helping meet increasing consumer desires for comprehensive product sustainability.”
Other solutions in Neopac’s EcoDesign portfolio include the Recycled Tube featuring 70% recycling material, 64% of which is PCR; the Sugarcane Tube, made from renewable raw materials; and the PICEA wood tube, comprised of 95% renewable material in the tube body and shoulder – including 10% of spruce wood from wood waste in sawmills.
Baralan, an expert in primary packaging for the cosmetics and beauty industries, has introduced the Minerva Jar 50 Amber, an expansion of its Minerva line. Characterized by its amber color, the new jar with 50ml capacity was developed for skincare products, but also can be adapted for makeup items.
The amber color enables the glass to filter UV rays, avoiding light absorption. Ideal for light-sensitive products, the amber jar provides enhanced protection that diminishes the possibility of discoloration, shelf life reduction or other adverse effects of UV Rays. Combining formulation protection with a refined, elegant look, the Minerva Jar 50 Amber is compatible with a variety of caps in different colors, expanding Baralan’s extensive portfolio.
“The Minerva Jar 50 Amber exemplifies our ability to combine primary packaging production innovation with sleek, stylish aesthetics,” said Maurizio Ficcadenti, global R&D manager at Baralan. “This portfolio expansion combines form and function, providing a compelling look with the ability to safeguard sensitive products against potentially damaging ultraviolet rays. The result is attractive protection packaging suitable for a variety of beauty and cosmetics products.”
Following up on the previous blog, we want to share with you 5 nationally and internationally brands that adopted 100% recycling or 100% recycled packaging in 2020.
The new Dettol Liquid handwash Black is made with 100 percent Post-Consumer Resin (PCR).
Valvoline Inc., a U.S.-based, leading worldwide supplier of premium branded lubricants and automotive services, announced today the retail launch of its newest gear-oil packaging innovation, FlexFillTM. The patented FlexFill bag will make changing synthetic gear oil easier — all while providing a more flexible, less wasteful automotive Do-It-Yourself (DIY) experience.
"At Valvoline, we strive to make vehicle care easy — through both superior product engineering and innovative product packaging," said Heidi Matheys, Valvoline chief marketing officer. "FlexFill is designed for use in tight spaces and to reduce product waste, giving users the satisfaction of utilizing every bit of gear oil purchased and doing so with less overall difficulty."
Historically, synthetic gear-oil packaging has consisted of hard plastic that is difficult to maneuver in an automobile's undercarriage — resulting in unused product per bottle. FlexFill's innovative packaging will allow for less waste, all while providing an easier user experience, even in compact spaces.
"Every day, we work to create solutions for our users, whether those solutions create better protection for vehicles, enhance the lifespan of an automobile or provide time-saving, environmentally sound options for DIYers," said Roger England, Valvoline chief research and development officer. "Valvoline's product and packaging engineers will continue to innovate in every area – from design to products and services – to meet the needs of our ever-evolving customers."
FlexFill packaging is available in two synthetic gear oil grades — SAE 75W-90 and SAE 75W-140—and can be purchased at various retail outlets nationwide, including Advance (April 2021), AutoZone Meijer and Walmart, as well as on Amazon.
Since 1866, Valvoline has conceptualized, tested and perfected its motor oil science, resulting in a complete portfolio of leading products and game-changing product packaging trusted worldwide. From the world's first racing oil to the world's first high mileage oil to the world's first synthetic blend, Valvoline has protected engines for over 150 years.
Amplifi products launched in Vireo’s popular Ultimate Purple strain and are currently available at licensed dispensaries in Maryland. The brand’s second strain, Gorilla Girl, will be available later this month. In addition to the launch in Maryland, the Company expects Amplifi products to be available in Arizona at the Vireo dispensary located in Phoenix and at third-party dispensaries statewide starting in February.
Recently featured in a peer-reviewed research paper published in the Journal of Cannabis Research, Vireo’s new TerpSafe technology is a novel approach shown to preserve cannabis flower by inhibiting the gradual loss of terpenes. The technology works effectively towards terpene preservation for a variety of different cannabis flowers, grown and stored under various conditions. Multiple lab tests and real-world analyses have shown that cannabis flower stored in traditional packaging lost nearly half of its native terpenes over a four-week period. When the same flower was stored in Vireo’s TerpSafe packaging system, the terpene content increased over the same four-week period.
Researchers were also able to successfully adjust the terpene profile of cannabis stored using the TerpSafe technology. This will provide patients and manufacturers the ability to customize the terpene profile of their cannabis as a result.
“In addition to keeping cannabis flower fresher for longer, what sets TerpSafe apart from conventional terpene-preserving packaging is that it is proven to reinfuse the product even after multiple openings,” said Vireo Chief Scientific Officer, Eric Greenbaum. “Our research design included conditions which mimicked patient use, where the bottles were opened periodically over a period of weeks and conclusively showed that the terpene-preservation capabilities of our system are not adversely affected by the jar being opened at a normal-use rate.”
The new packaging will enable cultivators and manufacturers to protect and enhance the naturally occurring terpenes in cannabis flower. This helps ensure the terpene levels in cannabis products are preserved throughout the distribution chain – from greenhouse to the customer home – so that consumers can enjoy a robust and consistent flavor profile.
Last year, Vireo signed a limited exclusive licensing agreement with eBottles420, the largest supplier of cannabis packaging in North America, to manufacture and distribute TerpSafe packaging.
The bio-plastic products have been developed in partnership with Treetop Biopak who specialise in providing innovative compostable packaging solutions
The new range consists of:
Industrially compostable shrink film that’s ideal for packaging of vegetables, bakery, and other foodstuffs as well as bundling multi-packs and as a secondary wrap for packed goods.
Home compostable stretch or cling film made from bio-based renewable sources.
Industrially compostable adhesive tape that is made from bio-based sources and natural gum.
Home compostable bags suitable for fresh produce, bakery, and meat.
Industrially compostable net suitable for a wide range of applications, with superior tear and heat resistance.
Innovative compostable packaging
The bio-plastic products have been developed in partnership with Treetop Biopak who specialise in providing innovative compostable packaging solutions.
Treetop owner Amir Gross, who has more than 15 years’ experience in the packaging industry, says: “Innovations in bio-plastics allow us to offer an ever-growing range of compostable packaging materials.
“Compostable packaging is an excellent circular solution – from plant to pack and then back to compost, to be used for growing new plants. Also, their environmental benefits include a reduced dependency on fossil fuels.”
Compostable bio-plastics will biodegrade if disposed of through home composting or industrial composting, depending on the material. The global bio-plastics market size has an estimated current value of around £7.5 billion and is expected to grow by some 20 per cent over the next five years.
The C-Range brings together Treetop’s knowledge within this market and KM’s wider flexible packaging expertise, international reach, and ability to bring products to market with the highest standards of quality and service.
Similar look and feel to plastic
Manufacturers using the compostable packaging products benefit from a similar look and feel as plastic. They also continue to gain reliable properties that provide protection, presentation, and preservation for both primary and secondary packaging applications.
And, according to a survey by YouGov, more than half of people in the UK say they’d pay more for products with eco-friendly packaging.
KM Packaging’s commercial director Graham Holding said: “The new C-Range of compostable products enhances our overall product portfolio.
“It builds on our core strengths, offering material choice and ensuring the right material is selected for the application. The range helps us to ensure customers always gain the solution that’s tailored to their needs.”
There was a time when product packaging was just that—a packaging. But while its primary function is to wrap and keep products clean and intact, it has evolved into something more. Your product container represents your brand. It's your identity in the middle of the immeasurable sea of commerce and it can spell your business success or failure.
Besides labelling machines, HPPL also specialises in designing Complete Packaging Systems for Cartons. Ceka packing machines are used for packing pre-lined cartons. They ensure a simple, efficient and a reliable packaging system. Ceka machines are ideal for packing products that require high barrier protection, in cartons. One of HPPL's greatest strengths is the total solutions support provided by its Packaging Machine Division, to all main line business groups.
Packaging Damages does not mean that your product got damages. Its directly related to material used and real distribution environment. Sometimes you can face issue if your display box gets damaged due to poor quality material as display box considered as a part of product. So what can you do in that case? Below are some tips:
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