With this progressive and inclusive initiative, the company has once again reinforced its brand promise of making delicious feel-good moments easy for everyone. The EatQual pack has been developed over months of collaboration an NGO that has been working towards the betterment of the specially-abled community for over 50 years.
McDonald’s restaurants in West and South India are owned and operated by Westlife Development Ltd under its wholly owned subsidiary – Hardcastle Restaurants Pvt Ltd.
The new packaging innovation stems from the insight that the current packaging typically requires customers to use both their hands to truly enjoy the delicious McDonald’s burgers. This makes it difficult for those with upper-limb disabilities. EatQual will address this challenge and ensure that everyone can bite into their favourite burgers just as easily.
Speaking about the upcoming launch of this packaging, Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South) said “It has always been our endeavor to make delicious feel-good moments easy for everyone. The launch of this EatQual packaging is a step to further our commitment towards inclusiveness and social responsibility. We hope that this packaging will make the McDonald’s experience easy and delightful for our specially-abled customers.”
Rahul Matthew, National Creative Director, DDB Mudra Group, India said “Equality and inclusivity isn’t always about the big things. It’s also about being able to do the little everyday things like everyone else can; eating your favourite McDonald’s burger, for instance. And that has been the guiding force behind the EatQual initiative. How can we make the McDonald’s experience just as enjoyable for all.”
Commenting on this upcoming packaging launch by McDonald’s India West & South, Dr Vaishali Kolhe, Associate Professor at Centre for Disability Studies and Action & Tata Institute of Social Sciences, Mumbai, said “It is heartening to see an iconic brand like McDonald’s take initiatives to maintain inclusion at their restaurants. Food accessibility is the bare minimum necessity for every individual including the ones with upper arm movement disability. Innovations like these can make eating so much easier for them. Through initiatives like these, we are not doing these individuals a favor but making their experience of eating independent and enjoyable. I look forward to enjoying my favourite McDonald’s burger in the new EatQual pack.”
American fast-food company McDonald’s has partnered with recycling company TerraCycle’s circular packaging service Loop. Under the collaboration, the partners will pilot a new reusable cup model across select McDonald’s restaurants in the UK next year. The new reusable cup is designed for hot beverages and to reduce waste. Customers can pay a small deposit for a durable Loop-created cup, and after use it can be returned at participating McDonald’s UK restaurants and the deposit can be redeemed. McDonald’s global sustainability vice-president Jenny McColloch said: “We’re on a journey to rethink how we package products to give customers options that reduce waste, maintain the highest safety standards, and enhance the McDonald’s experience they expect and enjoy. “That’s an innovation challenge, and it’s one we think the Loop model has potential to help us solve. “Our commitment to communities is one of our core values as a company, and this pilot will generate important local insights and lessons to share along the way. “We’re excited to assess how new reusable packaging models could work within our system as we accelerate circular packaging solutions with our partners around the globe.” In November last year, McDonald’s launched trial programmes across Europe to reduce plastic and improve sustainability in packaging. Last month, US baking company Bimbo Bakeries partnered with recycling company TerraCycle to make its packaging recyclable.
Heura, a plant-based meat startup founded in 2017 on Earth Day by Marc Coloma and Bernat Añaños, has just announced that it is rolling out new packaging that is made of 100% recycled cardboard, which will reduce plastic use by 80% – representing 12.85 tons of plastic waste saved each year. The new packaging is microwaveable, and is also easily separated so that it is completely recyclable.
With the new microwaveable packaging, the company’s range of 100% plant-based alternatives made from non-GMO soybeans, and is free from gluten, cholesterol, dyes and preservatives will not only be a sustainable choice in terms of carbon emissions, but also in terms of minimising plastic waste.
“Making the planet more sustainable is one of Heura’s main reasons to exist,” said the company in a press release. “Consumption of plant based meat reduces gas emissions by 99% compared to animal meat…[we are] constantly working to reduce the environmental impact of the entire food chain.”
Although packaging represents around 5% of greenhouse gas emissions in the food supply chain, while 47% is attributable to livestock farming, grazing and fishing, the world is not only suffering from the climate crisis, but a waste crisis too.
Scientists have warned plastic pollution is so severe that even if we slashed plastic use by 80%, we would still be left with an astonishing 710 million tonnes of plastic left on the Earth. Some estimates say humans could be eating and breathing as many as 50,000 particles of microplastic each year, with traces detected in everything from ocean spray to rain and sea salt.
Heura’s move comes shortly after the startup reported that it has grown an impressive 450% within just the past year alone, making it the fastest-growing plant-based company in Europe. Since its inception, the company has brought its vegan chicken alternatives to Hong Kong and Singapore in partnership with Green Monday, and is also available in Portugal, Andorra, France, Chile and the Netherlands.
Wholly Moly!, a subsidiary of Yum Delight, has adopted Ecolean’s lightweight packaging solutions to pack its oat drinks. Headquartered in Silicon Valley, California, US and Shanghai, China, Wholly Moly! is a brand in whole-grain and oat products targeted at a new generation of Chinese consumers. The products are available in the Greater China region and in the US, through both direct-to-consumer e-retail and supermarkets, and has been available in Ecolean packaging since May this year.
Claire Fang, CEO at Wholly Moly!, said: “Without any additives, Wholly Moly! products retain their original nutrition and sweetness. We dare to use the original taste of healthy cereals. The oats grow in the fresh soil and sunlight of the Midwest of the US and southern part of Canada, and are packaged under strict North American standards, bringing high-quality oat products to health and sustainability conscious consumers in China.”
Ecolean’s packaging solution is designed to address both consumer convenience and environmental awareness. A minimal amount of packaging materials translates to less resources used throughout the package’s lifecycle – for example less energy and water in production, and lighter packaging during transport. The result is a liquid food package with less impact on the environment, offering a lighter footprint for both customers and consumers.
Johnny Sajland, COO at Ecolean, added: “We welcome the launch of Wholly Moly! oat drinks in Ecolean packages, as a great fit for our approach to sustainability and being a responsible business in the packaging industry. As a global packaging producer offering lightweight packaging solutions for both chilled and ambient distribution, Ecolean is active on more than 30 markets worldwide and partners with many of the brands within the dairy, beverage and liquid food industry.”
The amount of plastic waste flowing into the ocean could triple by 2040 as part of the estimated 1.3 billion tons predicted to choke our already strained ecosystem, killing marine life and polluting the land. A recent UK investigation found that microscopic, potentially dangerous plastic particles have become “part of the air we breathe.” But companies and governments can drastically reduce plastic production in time, a new study indicate.
SupraPulp is patented, field-tested, and an ideal replacement for plastic, alumin
ium, or foam containers. It is made from 100% renewable sugarcane fibers, called bagasse, the dry, pulpy fibrous matter that remains after sugarcane or sorghum stalks are crushed to extract their juice.
SupraPulp is compostable, non-coated, toxin and metal free. The containers have unique characteristics compared to standard bagasse containers that make them the ideal alternative to plastic trays for food products, especially fresh, frozen, or prepared consumer packaged meals. While standard pulp products cannot sustain liquids and oils, SupraPulp containers are oil – and water-resistant and avoid any absorption or leakage. CPET plastic trays are typically used in for ready-meal packaging. SupraPulp, just like CPET, is ideal for ready meals since it is suitable for freezer-to-oven/microwave convenience. Fresh meat, poultry & seafood are also commonly packed in plastic (PE, PET, Styrofoam) due to their juice runoff. SupraPulp is a great replacement as it will not absorb them, leak or soften. Following years of R&D efforts, W-Cycle’s new SupraPulp material is able to be frozen to -40°C and reheated to 270°C (-40°F and reheated to 518°F), inviting a comprehensive range of food applications. After use, the package can be disposed of as organic waste.
“Dispose SupraPulp packages the same way as you would your salad,” says Lior Itai, CEO and co-founder of W-Cycle. “This food-grade, compostable packaging is a one-to-one replacement for its plastic counterpart. There are other compostable solutions on the market, but SupraPulp has game-changing functionality consumers need when they want to heat, freeze, or microwave convenience food products. Plus, SupraPulp trays have a luxury look and feel compared to plastic, aluminum, or bioplastic containers.”
Other green solutions such as bioplastic made from the whole plant need to be specially grown, harvested, and processed. SupraPulp is made from the waste upcycled from sugarcane, or similar crops such as wheat, bananas, etc. It is the ultimate green, sustainable, eco-friendly solution to plastic waste.
“Covid19 is drawing consumers’ attention to how we treat our planet and the future of the environment,” stresses Joseph Siani, CTO and co-founder of W-Cycle. “There is greater demand — and pressure — on brands to offer environmentally responsible products. Providing a compostable solution for ready meals, and meat products allows us to help food manufactures as well as consumers ditch plastic containers and create a cleaner environment. Together, we can put end to plastic pollution. We are currently marketing SupraPulp trays and connecting with strategic distributors, the demand is outstanding.”
Joseph Siani is an entrepreneur and expert in bio packaging, with a focus on pulp products. He founded W-Cycle in 2017 and developed the patented Suprapulp compostable material. Lior Itai is an experienced manager for the high-tech industry, with vast experience in both early-stage start-ups and global enterprises, Siani and Itai decided to join forces to end plastics pollution.
The branded packaging, holding six 330ml cans of Budweiser Budvar Original Czech Lager, will be available in 168 Waitrose shops. Made from sustainably sourced paper, it is 100% recyclable, and will eliminate an estimated metric tonne of single-use plastic waste in its first year of use, the equivalent of a quarter of a million plastic bags. It reflects the distinctive new Budweiser Budvar design seen on bottles and cans. Along with the classic red logo, and historic roundel for the town of České Budějovice where all Budweiser Budvar is brewed, the design offers Greetings From The Republic of Beer, supporting the brand’s new marketing position. The patented TopClip has been developed by paper-based packaging specialist Smurfit Kappa to meet Budweiser Budvar’s need to supply beer in a secure package that also meets consumers’ increasing expectations of high environmental standards. Simon George, managing director of Budweiser Budvar UK, said: “As a brewery owned by a nation, not a corporation, we have a particular responsibility to take a lead on packaging waste issues. The challenge has always been to offer our premium beer in packaging that holds it safely and securely, and sends the right message about the brand, as well as meeting our environmental obligations. “We’re delighted to be working with the specialists at Smurfit Kappa, as well as Waitrose as our retail partner, to trial this new solution and play our part in the reduction of plastic waste in the supply chain. “The initial results, in terms of both the robustness of the TopClip and the response from consumers, are very promising. We’ll be assessing the trial carefully before offering the new packaging to other retail customers.” Louise Witchell, beer buyer at Waitrose, said: “Reducing single-use plastic packaging is really important for us, and we know it is for our customers too. We’re sure our customers will enjoy seeing this new packaging on our shelves.”
The Tokyo Banana Kit Kat Gold, Banana Caramel Flavor, is the result of a partnership between Nestlé and Tokyo Banana, a brand of cream-filled cakes that’s also ranked the No. 1 Japanese souvenir. Launched last year, the product has now returned in a special golden package shaped like Mt. Fuji, the highest mountain in Japan and second-highest volcano in Asia. With its iconic pack design and combination of beloved flavors, the Mt. Fuji Tokyo Banana Kit Kat Gold is sure to make for a popular souvenir among travelers and locals alike. On sale until Sept. 7, the product can be purchased exclusively at the Tokyo Okashi Land confectionery store at Tokyo Station. Unfortunately for the rest of us, that's in Japan only... However if you're seeking a new flavor, Kit Kat Apple Pie is available now in the U.S., another limited edition product.
Aptar brings to Brazil a highly advanced technology that offers convenience and functionality for food packaging: Bonded Aluminum to Plastic, or BAP®. This technology, which is brand new in Brazil, will be featured on the new packaging of national favorite Cappuccino 3Corações.
The advanced recycling technology that makes this possible transforms previously unrecyclable plastic waste into a valuable resource. The rPP waste can be re-processed infinitely, as the closed-loop recycling method preserves the quality of the material, thus reducing the need for virgin plastic. Initially, 600,000 of the new tubs were launched in Belgium, the Netherlands and Spain in 2019. This year, more than 7 million will be introduced across other European countries. And from 2021 onwards, the new packs will be rolled out globally. By the end of 2020, all Magnum Pints tubs in Europe will be produced with rPP, which means over 160,000 kilograms of recycled plastic. Our goal is that, by 2025, all Magnum tubs will be made with recycled plastic. The full roll-out across all European countries is another exciting step towards a more sustainable future. These days, consumers – rightly – expect all packaging to be sustainable. By keeping our plastic material in the loop, we are contributing to a healthier planet and preventing plastic pollution. A process didn’t exist, so we helped develop one Although there have been rPP options available for beauty and personal care products for some time, there were previously no solutions approved for use in food-grade packaging. So, we collaborated with SABIC – a global leader in diversified chemicals – to develop one. The rPP used in Magnum is not obtained by traditional mechanical recycling, as this is not suitable for food contact packaging. We use an innovative recycling process that transforms the plastic waste into a resin with the same characteristics as virgin food-grade resin. This new technology allows us to recycle low quality, mixed plastic waste that would otherwise most likely be destined for incineration or landfill. It is not currently possible to produce food-grade rPP with any other form of recycling system. The move is part of Unilever’s wider global packaging commitment to halve the company’s use of virgin plastic by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic by 2025. Plastic has its place, but that place is not in the environment The rate at which we are currently using the world’s resources means that, before long, they will simply run out. We need to not only build recycling into our everyday routine, but also focus on new technology, to reduce the use of plastics as a matter of urgency. The circular economy aims to change how we make, use and ultimately dispose of materials. It ensures that the world can continue to support the needs of a growing population while, at the same time, reversing our current unsustainable levels of pollution. Plastic is a valuable material. It is crucial for the safe and efficient distribution of products, and it has a lower carbon footprint than many alternative materials. So, it has its place. That place is inside the circular economy – where it is reused, recycled or composted. And where it is kept in a loop, to stop it from ever finding its way into the environment.
- INDUSTRY UPDATES
- OUR PRODUCTS
- Our Partners