lightweight packaging

The packaging solutions group is examining recyclable options made from polyethylene as well as renewable raw materials, primarily paper, which are provided with appropriate coatings.

At FachPack 2022, the business will provide insights into innovative sustainable solutions, e.g. for sweets and other confectionery products, and unveil its new corporate direction.

The first major update to core packaging in 20 years, the iconic Coopers roundel has been refreshed with a modern and clear design, which showcases the brand’s heritage and brewing process. 

The updated packaging follows Coopers’ new masterbrand positioning – Forever Original – which was unveiled last year. 

Kate Dowd, national marketing manager at Coopers, said research among the brand’s fans and new drinkers indicated strong recognition and likeability for the new packaging format.