The aim of the alliance is to increase the share of fibre-based packaging in a circular and sustainable economy in order to minimise its environmental impact.
The 4evergreen alliance is a three-year long project and will begin in January 2020 bringing together companies and organisations across the value chain.
It is the first time an alliance on this scale will connect members across the entire value-chain in order to gain deeper insights into sustainable sourcing, material design, converting, recycling, re-use and waste management for fibre-based packaging. Mondi will collaborate and share expertise to gain insights on improving design and materials as well as packaging use, disposal, recycling and recovery of fibre-based solutions in order to better advise and meet the needs of its customers.
Mondi prides itself on playing an active role in driving sustainable packaging solutions and already works closely with a number of stakeholders including the WWF, the World Business Council for Sustainable Development (WBCSD) Forest Solutions Group, as well as the Ellen MacArthur Foundation's New Plastics Economy initiative.
“Gaining better insights on the material choices being made by customers and helping them to understand the trade-offs is taking on new importance in order to provide customers with solutions that are indeed sustainable by design,” said Gladys Naylor, Mondi Group Head of Sustainable Development.