Kraft colored bottle

This innovative, consumer-preferred bottle retains the appeal of this iconic and trusted Kraft brand, while significantly improving transport efficiency, energy consumption and consumer convenience, with no change in source materials. A process refinement enables a 19 percent weight reduction, saving over three million pounds of plastic annually. The optimized bottle design increases shipping efficiencies by 18 percent by allowing a greater number of bottles shipped per truckload. The unique design has multiple consumer conveniences, including an easy-open flip top cap with a bottle shape that is easier to hold, pour and store than the original package.