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The Future of Color Drives Innovation at Crown

It takes only seconds for consumers to form their first impressions when choosing products from retail shelves. Colors, decorative finishes and textures are key to attracting their attention, and the way they work in harmony with materials such as metal can result in truly distinctive packages.
This fact makes it vital for brands to understand what influences and motivates their target audiences, both now and in the future. We partnered with color and material designer and trend forecaster Laura Perryman to explore how future trends can influence innovation in our portfolio and help us deliver differentiated products to customers. Crown’s design experts have used the insight as inspiration for new packaging concepts that can help brand owners deliver exciting new products that will resonate with consumers.