The innovative Kellogg’s package features textured film technology, presenting on shelf as a bakery treat that looks like it’s wrapped in kraft paper and twine. To capture the attention of millennial shoppers, the package is designed to look, feel, crinkle and crunch like paper. The thin-gauge flow wrap film is a practical alternative to paper laminates. The packaging extends the breakfast cake’s shelf life and appeal, while meeting brand owners’ need for packaging speed, hermetic seals and product protection. “The DuPont Packaging Awards honor innovations in the packaging supply chain that demonstrate excellence in technological advancement, responsible packaging and enhanced user experience while incorporating science, inspiration and creativity,” said Bernard Rioux, global packaging leader, DuPont Performance Materials. “The 2017 winners are true representations of how companies innovate and collaborate to solve industry problems."