Big changes are brewing over at the biggest tea company in the world.
On May 21, Lipton announced its most significant brand transformation in more than a decade, which includes a redesigned logo and packaging, as well as brand-new products.
“Since its founding in 1890, Lipton has enabled tea to be accessible for everyone and is now a staple of the American pantry,” Lipton said in a press release. “Today, that mission lives on with a renewed purpose, inspired by a bold new look.”
The brand says its refreshed identity “bridges heritage and modernity” while keeping its signature red badge and yellow background that’s inspired by the sun. The founding year of the company has also been added and, for the first time since its original design, the Lipton logo is in all-caps.
Additionally, individual tea tags have been simplified to include solely an “L” on one side and the tea type on the other.
