Shanghai World of Packaging (swop) — Global Linkage, Intelligent Future
Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will once again collaborate to host the Shanghai World of Packaging (swop) from 25–27 November 2025 at the Shanghai New International Expo Centre (SNIEC). The 2025 edition will mark the 10th anniversary milestone of swop.
As part of the interpack alliance, swop 2025 will spotlight the forefront of packaging innovation, showcasing developments in artificial intelligence, intelligent/automated/digital packaging, sustainable and lightweight solutions, personalized packaging, processing and packaging machinery, advanced materials and products, components, printed labels, and packaging design.
Spanning over 70,000 square meters, the exhibition will feature innovative products and technologies from more than 950 leading global enterprises, creating a comprehensive one-stop platform for the industry. With an expected attendance of 40,000+ professional visitors from across the globe, swop 2025 aims to accelerate the packaging sector’s transition toward a smarter, greener, and more efficient future.