Building on last week’s blog, we are back with a quick-read on how to optimize your e-commerce packaging. Finding the right balance between appropriate protection and minimal material used is a task and a half. So, let’s go over a few examples that might help us determine designs, materials, and sizes fit for the e-commerce packaging industry.
1. To Box or to Bag
When considering whether to use a box or a bag as your outermost packaging layer (tertiary/secondary packaging), consider the weight, shape and size of your product. Sometimes, tertiary packaging is only used for branding purposes. In that case, make sure it is worth the cost. Sturdy boxes that can be reused are ideal for heavy and rigid products. Double-walled boxes should be used for large, heavy products like air conditioners and other similar electrical and electronic devices. A layer of plastic might be necessary to protect the packaging and product from water damage in case of exposure. Use reusable cloth bags for flexible and light products.
2. Packaging Inserts and Fillers
A rigid but fragile product would ideally require an insert and can additionally be protected by fillers. It must be tightly packed in a box to ensure that it endure the journey from the warehouse to the customer’s delivery location.
3. Labels and more labels
Correctly labeling your product and packaging is crucial for retaining customers in the eCommerce industry. Customers must be satisfied with the level of information provided and should be easily able to access said information. Place labels in plain sight and use bold, clear fonts that are legible. Providing information about the packaging is impactful as well; educate your buyers about disposal, recycling options, and storage in case of reusability.
4. Itty Bitties
Padded mailers or envelopes are the perfect choices for small products like jewelry and other accessories.