500 Exhibitors will Exhibit Innovative Packaging Materials at "FMCG Future Zone" of swop 2017

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Shanghai World of Packaging

With the growing consumption patterns of the middle class, the market needs for intelligent, personalized and high-end packaging design, materials and products have been increasing rapidly in food, daily sanitation, pharmaceutical and health care products. Shanghai World of Packaging (swop), which will be held from 7-10 November 2017 at the Shanghai New International Expo Centre, will join hands again with “Packaging Family” to present the “FMCG Future Zone” and reflect this trend. Packaging Family is a non-profit organization and a community for the packaging industry with over 500 FMCG corporate members. And this alliance will bring together over 500 well known domestic and abroad packaging material and product providers to the “FMCG Future Zone”, including RPC, YUTO Packaging, Jingli Can, Beauty Star, Liji Packaging, Jinsheng New Material, Luencheong and many more. Displayed products will include plastic, paper, metal, glass, wood, printed labels, inks, adhesives, etc., covering a total area of ​​about 10,000 square meters. This featured zone will highlight high quality packaging solutions for FMCG brands, while creating a platform for cross-field communication, and eventually enhance brand competitiveness of the FMCG companies.

 

RPC, the leading British plastic packaging company, will present its new and special plastic Twist Cup, which was developed for Orkla Foods Norway for their line of premium cold salads. The Twist Cup combines a polyethylene thermoformed cup with a polypropylene injection-molded lid. The PP lid locks into grooves on the cup with an audible click, letting consumers know the cup has been properly closed. As a result of solving the technical challenges of matching two different resins (PE and PP) and two different manufacturing technologies (thermoforming and injection molding), RPC won the "WorldStar Award" in May this year at interpack 2017 which is the world's largest show for packaging branch and related processing industries.

 

In China, the market for shampoo and shower gel is already well established. The future market growth will focus on high-end areas like make-up and skin care products. In Asia-Pacific region, these areas also have a lot of market potential. In the daily sanitation product packaging segment, acrylic (also known as "plexiglass") is widely used because of properties like light weight, easy to mold, and high-end looking. Zhejiang Jinsheng New Material Co., Ltd. is a well- known enterprise specializing in the production of acrylic containers, with an annual output of up to 60 million sets. They provide a one- stop service of design, molding, sampling, production, silk screening, bronze plating, painting and other packaging related services. Their products are exported to Southeast Asia, Europe and the United States.

 

As the leading packaging solution provider for international first-tier cosmetic brands, Shenzhen Beauty Star Co., Ltd. will also be exhibiting at swop "FMCG Future Zone", focusing on new materials research and development for packaging (development of sustainable plastic packaging waste recycling system), packaging design, high-end cosmetics & food packaging production and sales, processing equipment and precision molds design and manufacturing, cosmetic additives & cosmetics OEM’s, and RFID tag customization. As a result of providing quality products and services, they have been named “Best Supplier” by their clients P&G, Shiseido, and Estee Lauder.

 

The end-user of packaging applications can not only find the most creative and innovative designs of packaging materials, products and containers at swop “FMCG Future Zone”, but also have the chance to discuss with their peers in the industry to explore the core needs of product packaging and design, and the future trends of products and technology at the “FMCG High-end Forum”.

 

The packaging and procurement departments of Johnson & Johnson, Unilever, L'Oreal, Mary Kay, Pepsi, Yum and other daily sanitation products and food manufacturers have already registered to visit swop 2017. The three organizers of the exhibition - Düsseldorf Exhibition (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., and China Food and Drugs International Exchange Center are deploying a lot of resources to promote the event through e-mails, SMS, WeChat and telephone invitations etc. to attract maximum footfalls at this event.

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