INNOVATIONS Packaging Innovations from across the Globe

COMPONENT OF LOVE

Released: Thu, 06/10/2010 - 20:31 By Anonymous
Indian Institute Of Packaging
Contact Person :
Abhishek
Designation:
Student
+919958088316

COMPONENT OF LOVE

 
The Concept behind the development of this pack is to provide an attractive aesthetic display
package to the product so that it could sell off itself. The package primarily targets the youth to
encourage them for the use of condoms and at the very same time make them aware of the
importance of the Safe Sex. The pack has the tagline of “No Balloons So No Party” which clearly
indicates the use of the condoms for safer sex.
The package supports 3 condoms of different flavours in all and as the consumers starts using
the condoms and proceed towards the final one he eventually reveals the tag line and faces the
message printed on the condom holder card i.e. “No Balloons So No Party”. To make the package
more attractive vibrant colour scheme has been used which depicts love. Circular display
windows are used in addition to triangular shape of the packet to make the product look more and
more of eye catchy and tempt the consumer to go for it.
 
Submitted By:-
ABHISHEK
Indian Institute Of Packaging
New Delhi




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