forest to shelf. chainofcustody certification packaging&39s path to sustained success.jun 24, 2014stevens point, wis., june 24, 2014 prnewswire  newpage corporation newpage, a leading supplier of specialty papers, today launched a third edition of itspaper@work brief&trade series titled, forest to shelf. chainofcustody certification &ndash packaging&39s path to sustained success. this new paper@work brief provides five steps to chainofcustody coc certified labels and packaging.within the paper industry, forest certification is a foundation of sustainability. such certification verifies that forests have been harvested without resorting to illegal logging and other damaging practices, and have been managed according to performance standards that promote sustainable forests. each standard is reviewed and verified by an independent, accredited auditor.the growing movement by brand owners to ensure that paperproduct suppliers respect environmental, economic and social standards has elevated the significance of coc certification. coc enables paper packaging and labels to be tracked stepbystep through multiple stages of the manufacturing process, from the forest to the final product on the store shelf. in order to promote a product as coc certified, every entity taking possession of the paper &ndash including forest landowners, harvesters, processors, manufacturers, distributors, converters and printers &ndash must be certified."as today&39s consumers become more conscious of environmental issues, a shift is occurring in the packaging and labeling markets," states tamara wamsley, sustainability analyst for newpage. "more and more, consumers are demanding that the products they purchase &ndash including the product&39s packaging, help the sustainability of people and our plant. this paper@work brief will help packaging converters and label printers understand the steps to take to develop a certification strategy that substantially enhances the sustainability, value and market appeal of their paperbased packaging and label offerings."please visit www.wherepaperworks.comforesttoshelfbrief to download this freepaper@work brief.about newpagenewpage is a leading producer of printing and specialty papers in north america with 3.1 billion in net sales for the year ended december 31, 2013. newpage is headquartered in miamisburg, ohio, and owns paper mills in kentucky, maine, maryland, michigan, minnesota and wisconsin. these mills have a total annual production capacity of approximately 3.5 million tons of paper.the company&39s portfolio of paper products includes coated, supercalendered and specialty papers. these papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressuresensitive labels and release liners. to learn more, visitwww.newpagecorp.com.