Cirio promotes Italian tomatoes range in Tetra Pak cartons

Its multi-million pound marketing campaign emphasises the benefits of Tetra Pak cartons for consumers.

The range of Cirio products now available in Tetra Pak cartons includes Passata, a range of beans, Pizza sauce, Baked Beans, and authentic, regional Italian pasta sauces.

Tera Pak claims the format saves up to 40% on shelf space compared with traditional packaging

Diego Pariotti, Cirio head of export – CCO & CMO, said: “This campaign highlights both the exceptional quality of our products and the practical advantages our packaging delivers to consumers. Cirio farmers couldn’t be prouder of the products they produce – and when those products are delivered to customers in perfect premium packaging, their pride knows no bounds.”