reimagining shoebox packaging with plastics

nba players love their sneakers. this is probably why almost every star has a signature line of basketball shoes. with the nba draft and the mindboggling piercegarnett trade to the nets what is going on in boston still dominating headlines, i decided to take a look at a creative shoe packaging design.when you think of shoe packaging, what comes to mind probably some version of a cardboard box, right it&39s functional and traditional, but let&39s face it, not the most exciting form of packaging out there.well, a berlinbased agency would like to see a little more &quotair&quot in shoe packaging. circling around the internet is a design by scholz &amp friends that incorporates nike&39s air cushioning of the brand. the sneakers are enclosed in plastic packaging, which is said to give the sneakers an &quotillusion&quot of floating.i reached out to markus mayr, head of corporate communications for scholz &amp friends, and he said the nike packaging is right now just an idea.&quotit&39s a proactive innovation for nike, a brand we all at scholz &amp friends love,&quot he said. &quotlike a lot of designers try to improve the new ios&39s look and feel, we tried to find a new and modern solution for a packaging, with less material to save the environment. and a best possible fit to the product.&quoti was curious as to what type of material would be used, but mayr said as long as it&39s only an idea, they haven&39t thought about specific materials, but he believes there is a market for it.&quotby now it&39s just a concept,&quot he said. &quotbut we would love to see it getting realized.&quotapparently, one of its selling points would be a reduction of shipping damage since the shoes are enclosed in plastic. but i do have some questions. i&39m not sure how you would stack these in the store. also, i wonder how the packaging would be sealed. would it be difficult for consumers to open the package to try on the sneakers at the storeit&39s an interesting design for sure. i could definitely see kevin durant or lebron james using such a modern looking packaging design.but could this really be a reality and a new market segment for plastics i suppose with the right design and partnership, they can come up with a package that is just as suitable as a shoebox. or is it just a fun idea what do you thinkaverag&nbsp