Origins Launches New Packaging to Reflect Sustainability Goals

Origins, an Estee Lauder Companies brand, introduced new sustainable packaging—and the new bottles and jars reduce plastic use by 35%. 

Origins' new Youthtopia Collection, a plant-powered skincare line, is the first launch in the newly developed packaging. 30% of the materials in the new packaging portfolio are post-consumer recycled. 

The new packaging reflects the brand’s commitment to sustainability. The collection comes in FSC Certified cartons that are responsibly sourced. Plus, Origins plants two trees for each one harvested for its new packaging.
 
The new packaging colors reflect a “natural, earthy aesthetic that aligns with Origins’ botanical heritage,” the brand states.