Founder and director of her eponymous jewellery brand, Lucy Quartermaine commented on the shift: “I’m thrilled to introduce our new sustainable packaging, a true embodiment of our brand’s essence and an expression of our respect for the environment.
“As a designer, it’s my responsibility to create beauty while also considering the world we inhabit.
“This packaging represents a harmonious blend of aesthetics and sustainability, offering our customers a memorable unboxing experience.”
The founder’s dedication to artistic innovation and an overarching consciousness of environmental issues has instigated this bold step forward, and showcases Quartermaine’s commitment to minimising her brand’s carbon footprint in every way possible.
Drawing inspiration from a box of chocolates, the new packaging features a specially designed ribbon that elegantly reveals the jewellery within.
Customers can expect the new packaging to debut alongside the brand’s upcoming collection, which is due to launch next month.