This new technology, developed by technological visionaries Guala Closures and SharpEnd, gives consumers instant access to information about the wine they are purchasing simply by tapping the bottle’s cap with their smartphone. This is thanks to e-WAK®, Guala Closures’ award-winning, first NFC-integrated aluminium closure for wine.
By inviting users to ‘tap our cap’, consumers will have instant access to unparalleled information about the wine they are purchasing simply by tapping the bottle’s cap with their smartphone and taking them to the vineyards where the wines are made. Without ever downloading an app, a portal is opened that takes you to Böen’s farmhouse where consumers can be educated about where and how their wine was made, offering food pairings, and a central place for fans to share their own experiences with Böen within the platform and via social media