 unique world seminar attempts to solve the packaging paradox on march 5th, 2013 the world&rsquos leading scientists and business leaders meet to try to solve what is sometimes called &ldquothe packaging paradox&rdquo. this paradox reflects the fact that packaging must protect and secure the product during its travel towards the enduser consumer, but should also allow the safe and easy use of the product at the point of use consumption. the 2nd world seminar on accessible and inclusive design in packaging includes speakers from japan, korea, usa, germany, the netherlands, uk, france and sweden and covers accessible and inclusive design for packaged products like soft drinks, pharmaceuticals, medical devices, food and dairy products and consumer electronics. the aim of this unique seminar is to create new pathways for more inclusive and accessible products by innovative thinking, to the benefit of mankind. the seminar is hosted by nvc netherlands packaging centre and will be held in the ancient town of gouda, the netherlands. gouda is conveniently located at a one hour travel distance from amsterdam international airport. registrationto register please visit the nvc agenda at www.nvc.nl or contact ger standhardt. locationbest western plus city hotel goudahoge gouwe 2012801 le goudathe netherlands contactger standhardt, nvc manager knowledge development and projects, g.standhardt@nvc.nl