Bringing local production of Activ-Vial™, the world choice for blood glucose test strip protection, to diabetes patients in the China region
Branding and design are crucial investments for the marketing of any product. When the product’s use cases and its brand image go hand-in-hand, sales are bound to go through the roof.
Aligning your business strategy with the look of your product and it’s packaging can make or break a deal.
In this blog, we will talk about how design can be used to create a face for your product and how appropriate placement in media is critical to sales.
Leading-edge material technology is enabling Berry Superfos to produce the signature mortar-shaped pot for Spanish food producer Choví Group’s garlic mayonnaise brand, Allioli, incorporating 25% recycled plastic.
- Les Crudettes declared Gold winner at this year´s Packaging Innovation Awards by DOW using FunctionalBarrier Paper by Mondi.
- The recyclable packaging was judged in the categories of sustainability & responsible packaging and technological advancement.
- French vegetable producer Les Crudettes uses the paper-based solution to replace plastic packaging for its ready-to-eat salads in France.
Mondi, a global leader in packaging and paper, and French Les Crudettes - LSDH Group's Vegetable Division were recognised as Gold winner at this year´s Packaging Innovati
- Member of the Executive Committee
- Responsible for more than 12,000 employees in 29 countries
- Committed to maintaining a diverse, motivated and inclusive team
Thomas Ott, 54, has been appointed CEO of the Flexible Packaging and Engineered Materials business units at Mondi, a global leader in packaging and paper, earlier this year.
2021 Sustainable Development Report highlights reduction of over 40% in CO2 emissions since 2005 and an improvement of over 6% year-on-year
Diageo has announced a new partnership with ecoSPIRITS, a technology company that produces circular packaging solutions for the premium spirits and wine industry, to pilot a sustainable packaging format starting with Smirnoff and Captain Morgan in Southeast Asia, with the view of a later rollout across the Asia-Pacific region.
This pilot trial will see Diageo deploying branded, next-generation packaging technologies to bottle, store, distribute and dispense spirits with selected bars and restaurants. By leveraging the ecoSPIRITS closed-loop system, Diageo aims to reduce its carbon footprint and waste from single-use glass spirits bottles. This new partnership is part of the company’s commitment to transform packaging sustainability as outlined in its Society 2030: Spirit of Progress action plan.
Diageo will send its products in the branded re-useable ecoTote containers to the bars and restaurants. Once emptied, the bars and restaurants will return them to Diageo to be refilled. Diageo is the global launch partner for ecoSPIRITS’ new Intelligent Circular generation of technologies, including the new SmartPour 2.0s for dispensing spirits at bars and restaurants, and the first to directly operate an ecoPLANT bottling facility.
“Diageo is guided by the goals outlined in our Society 2030: Spirit of Progress 10-year action plan and we are committed to building a low-carbon and zero-waste world,” said Preeti Arora Razdan, CEO, Southeast Asia, Diageo. “We are thrilled to be partnering with ecoSPIRITS to help us deliver on this promise to significantly reduce our carbon footprint and eliminate unnecessary glass waste with our on-premise customers. This pilot is an important step in the right direction to innovate and model a more sustainable solution for all our markets in Southeast Asia.”
“ecoSPIRITS is building a global platform for closed-loop wine and spirits. Our roadmap for Intelligent Circular will help us, and pioneering customers like Diageo, tackle the environmental footprint of single-use glass at an unprecedented scale,” noted Sui Ling Cheah, executive board chair, ecoSPIRITS, “Both companies share a vision of sustainability for the planet. We commend the entire Diageo team on their commitment to helping lead the industry into a sustainable future.”
Origin Materials and LVMH Moët Hennessy Louis Vuitton Form Strategic Partnership to Bring Carbon Negative Materials to Perfumes and Cosmetics IndustryNews:
Origin Materials, Inc., the world’s leading carbon negative materials company, and LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, the global leader in luxury products, today announced a strategic partnership to develop sustainable low-carbon footprint packaging for the perfumes and cosmetics industry.
As part of the strategic partnership, LVMH has signed a multi-year capacity reservation agreement with Origin Materials to purchase sustainable, carbon-negative PET (polyethylene terephthalate) for use in packaging for perfumes and cosmetics.
PET produced using Origin technology is functionally identical to petroleum-based PET, but with a dramatically lower carbon footprint since it is made from sustainable wood residues which capture carbon. Additionally, Origin PET is equally recyclable to fossil-based PET within the existing infrastructure, which is critical to creating a circular economy with a significantly reduced carbon footprint.
Origin aims to continue to work with LVMH Beauty on sustainable packaging solutions across its family of renowned brands, which includes Parfums Christian Dior, Parfums Givenchy, Guerlain and others. Origin’s technology can help LVMH Beauty Maisons reduce the carbon impact of their products while maintaining the premium aesthetics and zero-compromise performance that luxury customers expect.
“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future. Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies,” said Claude Martinez, Executive President & Managing Director LVMH Beauty.
“LVMH is a powerhouse of luxury brands, with a high standard of excellence for the environmental performance of its products,” said Origin Materials Co-CEO Rich Riley. “Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.”
OLYMPIA DAIRY SETS SUSTAINABILITY BENCHMARK WITH SIG’S SIGNATURE 100 PACKAGING MATERIAL WITH NO ALUMINIUM LAYERNews:
UHT milk will be launched this spring in SIG’s combiblocMidi 1,000ml carton pack with SIGNATURE 100 packaging material, as Olympia Dairy partners with SIG to play a pioneering role in sustainability within the European dairy industry.
SIGNATURE 100 packaging material from SIG is made from up to 82% FSC™-certified renewable paperboard, sourced from sustainably managed forests. The certified polymers used to laminate the paperboard, and in the closure, are linked to forest-based renewable material through a mass-balance system. SIG uses tall oil as its forest-based renewable feedstock – a by-product of the paper industry – rather than a crop grown on agricultural land that could otherwise be used for food. Committed to limiting the use of finite natural resources, SIG’s choice of raw materials contributes to a circular economy.
Kris Huygh, CEO at Olympia Dairy: “Following our installation of SIG’s fast and flexible CFA 812 filling machine last year – the first in Belgium – we were able to open up a new retail distribution channel for our liquid dairy products. Now we are playing another pioneering role in the European dairy market by being the first in Belgium to choose SIG’s SIGNATURE 100 packaging material with no aluminium layer. This sets a new benchmark in offering the most sustainable dairy products, which meet the needs of both retailers and our environmentally conscious consumers.”
A European, ISO-conform and critically reviewed Life Cycle Assessment (LCA) for SIGNATURE 100 packaging material confirms lower carbon emissions*. The polymers used are certified according to ISCC PLUS standards (International Sustainability & Carbon Certification) via a mass balance system.
Volker Bubacz, Head of Market Area France, UK & Benelux at SIG: “Our close cooperation with Olympia Dairy offers another first for Belgium. By choosing our futureproof and sustainable solutions, such as SIGNATURE 100 packaging material, Olympia can provide the very best option in terms of sophistication, convenience and minimal environmental impact. In turn this will lead to improved brand image and long-term consumer loyalty.”
Transitioning to Sustainable Packaging
Manufacturers and consumer goods companies worldwide are prioritizing efforts to reduce their virgin plastic consumption after decades of growth. In fact, companies, governments, and other organizations representing more than 20 percent of the plastic packaging market committed to ambitious goals for 2025 to realize a common vision of a circular economy for plastics.
By designing a flexible framework based on industry best practices for recyclability and recycled content, Green Seal can help companies meet their goals and commitments and accelerate the transition to sustainable packaging for consumable products in both the household and commercial markets.
Packaging waste and plastic pollution are urgent and growing challenges. In 2018, the most recent year for which data is available, packaging and containers comprised more than 28 percent of the solid waste generated in the U.S. Fewer than 9 percent of plastics are recycled, and mixed materials, labels, adhesives, and other packaging attributes can result in packaging that has the potential to contaminate the recycling stream.
Meanwhile, millions of metric tons of plastic pollution enter the ocean each year — a report by the World Economic Forum shows that if no action is taken, the ocean will contain more plastic than fish by weight by 2050.
Sustainable packaging addresses these challenges by using content that would otherwise be wasted, avoiding producing more waste, and requiring packaging to be designed with recyclability in mind.
Green Seal’s Sustainable Packaging Program
Green Seal’s reputation for credibility and market impact rests on an open and transparent process for developing our science-based criteria, following international best practices. Green Seal is actively working with stakeholders to develop draft criteria for public comment.
Here are examples of criteria under that could be under consideration for the Sustainable Packaging Program:
• Recycled content thresholds
• Recyclable packaging requirements
• Sustainably sourced requirements
• Ingredient prohibitions or restrictions
• Functional performance requirements