• Greiner Packaging develops innovative refill solution that reduces use of plastics


    Refilling is one example of where sustainability starts. Why buy a new spray bottle every time you need household cleaner when there is now an efficient and eco-friendly way to refill your bottle? This was the motivation for Greiner Packaging to team up with its in-house design agency DesPro and develop a new refill concept for plastic spray bottles for household chemicals.

    The many benefits of refilling

    The newly developed 200-milliliter refill bottle is made of HDPE, PP, or PET material and weighs just around 16 grams in its original form. It contains 200 ml of concentrate, which later produces ten times its liquid volume across four spray bottle refills. Each safe, 50 ml dose can also be adjusted to 30 ml or 40 ml. This is done through a special valve and a guiding nozzle that fits into all standard spray bottles. Thanks to their shape, the new refill bottles make it easy for consumers to squeeze out their contents in consistent doses – plus, they can be provided with an attractive label. In addition, the nonremovable, hinged snap-on lid is fitted with a safety lock. And a user-friendly level indicator completes the list of practical features. As a result, the newly designed bottle is well placed to meet all current market requirements.

    Up to 85 percent less plastic used

    Greiner Packaging is committed to advancing a sustainable circular economy that, in addition to recycling, also delivers reductions in plastic material use. Consumers can get as much out of a single new refill bottle as they otherwise could from four separate plastic spray bottles, including trigger sprayers – over its lifecycle, original 500 ml spray bottles and trigger sprayers can produce 10,000 individual 1-ml sprays, ensuring that they can be used to its maximum potential. 

    More eye-catching on the store shelf

    The new refill bottles developed by Greiner Packaging and DesPro ensure a more eye-catching look at the point of sale than other refill packaging solutions simply because of their size. They also have a large surface area that can be designed or decorated attractively for consumers.

    Outer packaging is no longer strictly necessary here, which further reduces material use while underscoring the sustainable approach. The simple, intuitive, and safe dispensing process makes the bottle extremely consumer friendly. And the option of producing the entire bottle from PCR plastic makes this already cost-effective solution even more sustainable.

    Maximum flexibility and recyclability

    The refill bottle can be made of HDPE, PP, or PET according to the customer’s preference, while the lid can be made from HDPE or PP. Greiner Packaging puts great emphasis on ensuring that the overall packaging is as recyclable as possible. This same approach is consistently applied when it comes to the selection of materials and decorative elements, and the plastics experts consult individually with customers on each project in line with the principles of a circular economy. The valve included in the lid enables the product to be dispensed in an ideal manner with a high degree of precision. This valve part can be mechanically separated later in the recycling process, which increases the recyclability of the packaging solution as a whole.

    When using labels for decoration, Greiner Packaging recommends that a compatible material is selected to allow for maximum recyclability. This factor comes into play in a number of contexts: when using water-soluble adhesives, when considering the potential effect of the decorative material on the base material used, and – if necessary – when assessing whether the decorative material may be separated from the base material due to the use of different material densities.

    Packaging facts


    • Technology: ISBM/EBM
    • Decoration: Label possible
    • Material: HDPE, PP, PET


    • Technology: injection molding
    • Material: PP/HDPE
    • Special features: fliptop cap with guiding nozzle and valve



  • Rodan + Fields Launches NEW Total RF Serum with Refillable Packaging as Part of Sustainability Commitments


    Rodan + Fields, LLC, a leading skincare brand powered by a direct selling business model and Independent Consultant Community, is proud to introduce its first refillable packaging with the launch of its comprehensive anti-aging innovation, Total RF Serum.

    As part of Rodan + Fields' mission to be life-changing, the company introduced its Environmental, Social and Governance strategy in 2019 and committed to a slate of social and environmental sustainability goals. The launch of Total RF Serum, which uses less packaging and contains 90% recyclable material, advances its goal of having 75% of its packaging recyclable, refillable and reusable by 2025.

    Total RF Serum's refillable packaging is the most sustainable innovation the brand has launched to date. The outer packaging contains 65% post-consumer recycled (PCR) glass whose durability maximizes the potential for reuse. The inner refillable vial holding the serum is purchased separately after the initial purchase and reduces the amount of total packaging by 74%. The refillable design is projected to save 26,600 pounds of packaging each year.

    "The Total RF Serum design is an important milestone in our sustainable packaging strategy. We are proud to deliver refillable formats and use more post-consumer recycled materials," said Paul Baker, Director of Packaging Design and Development at Rodan + Fields. "As we design future product innovations, we are collaborating with our suppliers on new technologies that have the potential to further increase the use of sustainable materials across our portfolio."

    Earlier this year, Rodan + Fields took steps to become more sustainable with the relaunch of their Regimens line, which uses 25% less paper and 4% less plastic.  Together, these changes result in a 9% reduction in overall packaging weight and amount to 53 tons less packaging annually.

    "We recognize that we have a responsibility to reduce the environmental impact of our products, packaging and overall supply chain. We are pleased to introduce packaging that eliminates waste and supports a circular economy and believe there is significant opportunity to continue to do so as we develop our future pipeline," shared Lindsay Vignoles, Director of Environmental, Social and Governance at Rodan + Fields.

    These packaging innovations build on Rodan + Fields' partnerships with TerraCycle and the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) that certifies 100% of Rodan + Fields paper cartons are sustainably sourced and curbside recyclable.

  • Sustainable cardboard plastic combination for dishwasher detergent caps from Henkel


    Brand owner Henkel is now using the sustainable cardboard-plastic tubs from Greiner Packaging, which contain 50 percent postconsumer recycled PP from end consumer households, in a new, innovative product for the Somat brand. The tubs previously received the World Star Award 2021 in recognition of the packaging for Persil 4in1 Discs, another Henkel product. This is a great example of how Greiner Packaging and Henkel continue to develop together based on a close, ongoing relationship – including making their packaging solutions more sustainable.

    Tub made from recyclable material for positive environmental impact

    Thanks to its innovative, patented tear-off system, the cardboard wrap and the plastic tub can be easily separated and recycled. Because the two components can be separately added to their respective recycling loops, the consumer benefits from a highly recyclable packaging solution. The wrap is made of cardboard consisting of nearly 100 percent recycled material. Greiner Packaging uses a two-stage process for the plastic tub itself: The inside of the plastic tub is made from white virgin material, which guarantees an optimal color contrast with the colorful 4in1 caps. The packaging’s outer coating, meanwhile, contains 50 percent r-PP obtained from end consumer households. This layer’s gray color has no impact on the packaging’s look, because it comes wrapped in an attractively printed cardboard sleeve.

    Innovative lid for impenetrable seal

    Greiner Packaging also supplies the lids for Henkel’s new packaging for Somat Excellence 4in1 caps. The team developed a special concept  for Henkel, featuring a sealing film that is built into the lid to provide an outstanding seal. Plus, the opening of the tub is calibrated ahead of time so that it fits with absolute precision – and the lid and tub fit together perfectly. These two special characteristics of the lid guarantee the best protection for the caps along with a top-class seal to prevent moisture from getting in.

    Logistical excellence with K3®

    Cardboard-plastic combinations also impress when it comes to logistics in the form of K3®-F packaging solutions. These lids, plastic tubs, and folded cardboard wraps are delivered separately to Henkel. Greiner Packaging’s longstanding joint venture partner, Cardbox Packaging, supplies the wraps, which are then folded and slipped over the tub directly before filling at the company. This ensures a high degree of flexibility in production and keeps stocks to a minimum.

    Packaging facts


    • Material: PP (50 percent recycled material)
    • Technology: Thermoforming
    • Decoration: Cardboard sleeve


    • Material: PP with integrated aluminum sealing film
    • Technology: Injection molding






  • Companies Step Up Their Sustainability Game; Focus on Eliminating Plastic in Packaging


    Single-use consumer habits continue to pose a threat to the environment — particularly in the context of plastic packaging. According to the World Economic Forum, only 14% of plastic packaging is collected for recycling globally. Moreover, by 2050 the carbon footprint of plastics is expected to triple in size. Recognising this, companies are making a move towards sustainable packaging solutions. For instance, by 2030, L’Oréal Paris aims to reduce its carbon footprint by 50%. This includes using more recycled content in packaging, with the objective of reaching 100% recycled or biobased plastic by 2030. PepsiCo India, as part of its sustainability agenda, aims to design packaging that is 100% recyclable, compostable or biodegradable. It plans to reduce the use of virgin plastic by 35% across its beverage portfolio by the year 2025. “The way a package is designed – its shape, weight – determines how efficiently it can be distributed across long distances. The lighter the package, and the more packages that can be transported together, the lower the carbon impact,” Jaideep Gokhale, vice president – sustainability, Asia Pacific, sustainability director – South Asia, Tetra Pak, told BrandWagon Online.

    Indian consumers are also on the lookout for brands that have social and environmental purposes. For instance, 77% consumers are willing to invest time and money supporting companies that do good for the environment, a report by Kantar revealed. Moreover, 66% consumers said that they have stopped buying products or services that have a negative impact on the environment and society.

    Recently, meat brand Nandu’s launched eco-friendly packaging for all its home delivery orders. The new packaging consists of a primary packaging which is made of non-plastic virgin food grade material that is fully recyclable. Similarly, the secondary packaging is made of a blend of recycled and virgin paper material that is fully recyclable. The company claims that the move has increased the cost of packaging by around 10%. “Packaging today, in our category, accounts for about one-tenth of the cost. This move is going to be a game changer in smart sustainable solutions that cater to the needs of consumers as well as the planet. Nandu’s goal now is to make 100% of our packaging plastic-free by 2023,” Narendra Pasuparthy, CEO and co-founder, Nandu’s stated. Nivea introduced its latest skincare innovation – ‘Nivea Naturally Good’ wherein each product in the range comes in eco-friendly packaging. The shower gels come in a bottle made up of 97% recycled plastic, the deodorant range comes in glass bottles that eliminate the use of aluminium and the body lotion bottles are made with 50% less plastic that also allows the bottle to be squeezed and rolled up until the last drop to avoid any wastage.

    According to industry experts, for most consumer companies, the packaging cost stands between 8-12% of the cost of goods sold (COGS). For luxury brands, the cost of packaging ranges between 8-15%. The sustainable models have a cost implication with it going up by about 20-25% depending upon the segment, Sanjesh Thakur, partner, Deloitte India, said. “In addition to cost, moving away from traditional packaging has many implications within the supply chain and logistics management with factors such as transportation, temperature, among others, playing a key role in the decision making process of companies,” he added further.

    However, given that both millennials and Gen-Zs are looking for sustainable products, most companies are willing to shell out the extra dollars to create a strong brand image. While big brands currently lead the pack, other companies are slowly changing their brand narrative and building it around sustainability. “Sustainability as a theme is very central to brand building. Globally, the most sustainable companies are also the most valued companies. It is the need of the hour for brands to communicate and engage with their consumers around their sustainable practices,” Thakur elaborated.

  • Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation


    The major players are proposing a range of solutions to the market including new materials which aim to reduce the use of PET or replace it altogether. But are there recycling processes that can handle these materials? The answer to this question is rather complicated and, in some cases, unfortunately it is a negative one. These are potentially interesting solutions, which need to be monitored, and will certainly make a difference in the future, but what are the options currently available? Gentlebrand’s Packaging Tailors have focused on the latter by developing a solution that is quick to implement and accessible to all thanks to the low investment required.

    The result is “Aroma”, a bottle made of 100% recycled clear PET, which is completely recyclable, designed by rethinking the manufacturing system, a sustainable and imaginative idea, a unique concept that meets both the demands of brands in terms of marketing and communication and the needs of the company in terms of production, investment and sustainability.

    Aroma brings innovation in relation to its content such as the increasingly popular flavoured waters, but above all in relation to its composition, acting on the element that is most difficult to recycle: the label. Consumers perceive the bottle as a product made up of two parts: body and cap, which today, thanks to tethered technology, form a single element to be disposed of. The label, wrapped around the bottle, is rarely separated, inevitably contaminating the recycling streams due to the inks it contains, the glues used and sometimes the material it is made of, although in recent years traditional PVC has been replaced by more eco-friendly materials such as low-density plastics that facilitate the separation of elements in the recycling stream.

    The solution provided by Gentlebrand is a label made of a special organic paper which contains the seeds of the aromatic plants making up the different flavours and which therefore, combined with the choice of inks of vegetable origin or inks for food use, makes it plantable, thus creating a further virtuous circle. Furthermore, the addition of the label on the neck of the bottle without the need for glue further reduces the use of waste materials in the plastic recycling stream. A simple idea that revolutionises the entire product system: thanks to its position and the different material component, the label is perceived by consumers as a separate element, facilitating proper disposal. A sustainable idea supporting manufacturers by guaranteeing the integrity of the product, as the label can be removed with a simple and intuitive gesture: pulling it off.

    Made of 100% recycled clear PET to be considered Highly Recyclable by positively impacting the bottle-to-bottle loop, Aroma also gives a nod in the direction of the most demanding brands in terms of marketing and communication: the large label on the neck of the bottle provides plenty of space for all the information required by law as well as the various marketing messages. The bottle itself can be fully customised with decorations or product descriptions, reaching another level of quality detail thanks to Supervent technology. Aroma is the sustainable bottle not only in relation to the environment, but also in relation to a company’s investment. Thanks to the collaboration with our partners (Competek and Sidel) and their innovative solutions, the options for customization are endless.

    Innovative packaging, available for both still and sparkling products, a modern concept with a sophisticated look, the result of extensive research in terms of style and technology. A bottle made with consumer needs, brands and the environment in mind in pure Gentlebrand style.

  • 100 % rHDPE – FDA gives green light for Starlinger recycling process

    The two “Letters of No Objection” of the US Food and Drug Administration FDA confirm the use of up to 100 % recycled HDPE in food contact packaging. In August 2021 Starlinger & Co GmbH received two Letters of No Objection (LNO) issued by the US Food and Drug Administration FDA regarding its newly developed machine concept for processing post-consumer HDPE scrap.

  • Starbucks and McDonald’s double down on helping to solve the foodservice packaging waste problem


    Starbucks and McDonald’s are upping their investment in the ongoing effort to reduce the amount of foodservice packaging ending up in the nation’s landfills and waterways.

    The two foodservice giants have invested an additional $10 million in the NextGen Consortium, a project managed by circular economy-focused investment firm Closed Loop Partners. 

    Wendy’s, meanwhile — a supporting partner of the NextGen Consortium — on Wednesday announced its move in early 2022 to clear, plastic cups that are more recyclable, starting with large cups in locations throughout the U.S. and Canada, and then all cups in those regions by 2023. The clear cups will replace the plastic-lined paper cups used currently that are difficult to recycle and end up in landfills.

    Founded in 2018, the NextGen Consortium was first launched to develop a more sustainable disposable cup, but the project has grown to include a push toward broader solutions for the pervasive packaging pollution problem.

    That push included the pilot of a reusable container system in the San Francisco Bay Area in 2019-2020. From that, the consortium published an open-source report with learnings on developing reusable packaging systems.

    Now the consortium has gone on to work with papermills, recyclers and municipalities on improving recycling systems across the country.

    Kate Daly, managing director of the Center for the Circular Economy at Closed Loop Partners, said the foodservice industry must double down on efforts to solve the mounting waste problem, which is a climate change issue on a number of fronts.

    “The circular economy is intertwined with climate because extraction is greenhouse gas generating and carbon intense. In addition, throwing this waste into landfills emits greenhouse gasses that contribute to climate change,” said Daly.

    The goal is to look at the foodservice packaging ecosystem holistically to identify the best solutions.

    For restaurant operators, the effort comes at a time when the policy landscape for waste diversion is rapidly evolving region by region. And with a global shipping crisis exacerbated by the pandemic, many across the restaurant industry are struggling to find any type of to-go packaging, much less sustainable options.

    All the more reason to develop more resilient circular models in which materials are reused and recycled, said Daly. And there will not likely be one quick fix.

    “We have found it essential to support a spectrum of solutions that are both in early and established stages of growth so we can be agile,” she said. “The policy landscape is changing so quickly both in the U.S and globally, it increases the urgency of testing an entire system of solutions.”

    The Starbucks/McDonald’s investment indicates recognition of that urgent need, she said. But key to that is the industry-wide collaboration the consortium represents. Other partners include JDE Peet’s and Yum Brands Inc., for example.

    With the additional funding, the NextGen Consortium will continue to expand efforts to strengthen the sustainable packaging ecosystem, Daly said. 

    This will include more customer research and testing of reusable packaging systems, exploring the use of other packaging materials, and accelerating the development of more sustainable packaging options and the infrastructure needed to recover and recycle those materials.

    For example, Daly said the consortium is looking at the use of polypropylene, or PP, a more-rigid plastic for which there is a market as a recycled material. There is demand, but not enough volume collected to process for that demand, said Daly. So the consortium is working with recycling groups to develop grants to improve PP recycling. 

    For Starbucks and McDonald’s, the investment coincides with internal sustainability goals.

    Starbucks, for example, has pledged to reduce waste sent to landfills by 50% by 2030, said Michael Kobori, the Seattle-based chain’s chief sustainability officer.  The coffeehouse chain has been a forerunner in testing and implementing the use of reusable cups to replace single-use disposable

    “There has never been a more critical time for industry collaboration to shift away from single-use packaging, promote reusability and champion recyclability,” he said in a statement. “We are thrilled to continue our work with the NextGen Consortium to drive sustainable solutions for our planet.”

    McDonald’s, likewise, has committed to sourcing 100% of guest packaging from renewable, recycled or certified sources, and to recycle guest packaging in all restaurants by 2025.

    The chain is also moving away from virgin fossil-fuel plastics in its Happy Meal Toys and has pledged to eliminate potential toxic chemicals from its packaging by 2025.

    And Wendy’s move to more recyclable cups is also an example of steps taken to divert waste from landfills. The chain estimates the cup switch will divert 10 million pounds of waste over the first two years as the brand works toward use of more recyclable plastic across its cup set.

    Daly praised the move.

    “All of the innovations the brand partners are advancing are important parts of a larger collective ecosystem effort to identify the best solutions,” she said.

  • Tesco partners with Faerch to launch PET recycling initiative


    The companies say that PET shelf-ready packaging, which is used in UK supermarkets to transport products, is usually downcycled into non-food applications. The new ‘tray to tray’ initiative will involve Faerch collecting secondary PET and using its advanced recycling process to make new primary food contact packaging, including pots, tubs, and trays.

    Tesco adds that packaging for its own brand cut fruit, selected yoghurts, and meat will contain 30% rPET originating in Tesco stores. It will therefore require all Tesco own brands and branded suppliers to use food contact approved PET for shelf-ready packaging.

    In addition, Tesco claims this initiative will provide a solution to the shortfall in recycled PET availability due to increasing demand for PET bottle flakes.

    William Guest, sustainable packaging manager at Tesco, comments: “Wherever we can, we remove or reduce packaging but where it is needed we want to improve circularity to make our packaging as sustainable as possible.

    “One way we can do that is by ensuring packaging that meets food contact requirements remains within the food packaging sector, being recycled back into food contact packaging.

    “This collaboration with Faerch will ensure that each year 2,000 tonnes of PET is recycled to make new Tesco packaging that otherwise would have been downcycled into non-food applications.”

    According to Matt Tollman, group strategic sales director at Faerch: “This is a perfect example of how collaboration between packaging manufacturers, retailers and their suppliers can deliver lasting change and material circularity.

    “The ‘Tray 2 Tray by Faerch’ project demonstrates that PET packaging can be recovered and recycled at an industrial level and made back into food grade pots and trays.”

    The new initiative is part of Tesco’s strategy for reducing plastic waste, first launched in 2019, which involves removing packaging where possible, reducing packaging where it cannot be removed, increasing reuse, and recycling what is left after these options. The strategy has allegedly removed a billion pieces of plastic from Tesco’s UK business operations, and the supermarket chain is aiming to remove a further half a billion in 2021.

    Previous initiatives announced by Tesco include a trial for recycling items such as laminated pet food pouches, sweet wrappers, and crisp packets returned to stores by consumers into chemical feedstock and plastic packaging for cheeses launched in 2020, which is made from recycled soft, flexible plastic packaging that can also be continuously recycled into safe, food-grade packaging. The ‘tray to tray’ and other initiatives also complement Tesco’s launch of Loop in September 2021, which allows customers to buy products in packaging that can be returned to stores for cleaning, refill and reuse.  

  • TricorBraun to acquire Vetroelite glass packaging supplier


    TricorBraun said the acquisition would allow it to strengthen its European presence

    Founded in 1994, Vetroelite was formed in 1994 and is a provider of premium glass packaging solutions for the spirits, gourmet food, home fragrances, wine, and cosmetics industries.

    It operates from multiple locations inEurope and North America, and has customers in 90 countries.

    Court Carruthers, president and CEO, TricorBraun, said: “The Vetroelite team has established a strong reputation for high-quality, innovative packaging solutions, fueled by deep expertise and dedicated customer service.”

    All Vetroelite team members, including CEO Daniele Feletto and the company’s leadership team, will remain with TricorBraun and continue to work out of the company’s existing locations.

    Vetroelite will operate as Vetroelite, a TricorBraun company, upon closure of the acquisition.

    LBO France acquired Vetroelite in 2017. The transaction is expected to close later this month.

  • What is PepsiCo hoping for from ‘pep+’?


    In September, snacks and beverage giant PepsiCo announced its latest sustainability programme, PepsiCo Positive (Pep+). The “fundamental transformation of what we do and how we do it”, as CEO Ramon Laguarta described the ‘end-to-end’ initiative, featured plans to make its packaging more sustainable.

    As part of Pep+, the group is aiming to make its plastic packaging from 50% of recycled materials and halve its use of virgin plastic by 2030. By 2022, PepsiCo will move its key Pepsi-branded products in 11 European markets to fully recycled polyethylene terephthalate (rPET) bottles, while also moving further into ‘better-for-you’ plant-based beverages and expanding its SodaStream platform.

    “Pep+ is the future of our company,” said Laguarta at launch. “A fundamental transformation … to create growth and shared value with sustainability and human capital at the centre.”

    A move to please consumers
    According to GlobalData beverages analyst Holly Ingles, the move should go far to meet the expectations of the modern consumer.

    “Pep+ will keep PepsiCo ahead of the competition amid consumers’ ever-increasing demand for sustainability,” she said. “The policy will be popular with the 70%* of global consumers that prefer ingredients that are sourced sustainably and ethically.

    “Consumers are yearning for drinks that are both better for them and better for the planet. Focusing on beverages that are thought of as ‘healthy’ and ‘sustainable’ … may be a good bet in the long term, given their historical popularity in a number of markets across the globe.

    “It is clear that consumers are watching brands’ actions closely, as well as changing their purchasing habits based on how brands respond to the environmental crisis.”

    Sustainability benefits business
    Speaking to Packaging Gateway, The Institute of Grocery Distribution (IGD Services) Canada programme director Steward Samuel agreed that brands that engage with consumers using sustainability cues are more likely to see success, tapping into their growing demands for environmental responsibility.

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