Cosmetic Design Group, a WWP Company, to Launch “Power My Beauty” at MakeUp in Los Angeles

New portfolio of color cosmetics, skincare and hand & nailcare products offers combo elements, sensorial experiences and sustainability benefits.

Florham Park, NJ – Cosmetic Design Group, a WWP global company, will launch a new collection comprised of color cosmetics, skincare, hand and nailcare products at MakeUp in Los Angeles, February 11-12. The company’s new Power My Beauty collection offers an array of benefits ranging from multifunctionality to eco-consciousness. 

Power My Beauty products focus on effective, multi-tasking formulas that partner perfectly with packaging functionality to simplify beauty and accelerate results. The Skin Vitality multi-vitamin face and neck serum delivers the five essential vitamins (A, B, C, D & E and their derivatives) that are integral to any skincare regimen. Showcased in a dual-chambered component that allows all featured vitamins to coexist in one potent product. Other multifunctional products include a dual-ended lip scrub and restorative elixir, a moisture encapsulated face powder and a three-in-one mono makeup face stick.  

Power My Beauty also includes two customized skincare kits. The “Beauty Like A Pro” custom blend skin care kit includes spirulina powder, exfoliating coconut grains and nourishing serum, while the four-piece hand and nail kit, “Hands-On Beauty,” offers a probiotic cuticle treatment, bio-sourced stone scrub, CBD restorative hand cream and natural nail lacquer whose ingredients are 82% bio-sourced and 74% plant-based. 

Other products rounding out the new line include a Botanical Lip Oil infused with flower petals that protect lips, while replenishing essential fatty acids and vitamins, a Skin Refining Tonic featuring a treatment trio of alpha, beta and polyhydroxy acids; and a Cooling Peptide Eye Gel with a metal massage ball applicator. 

Several other items in the Power My Beauty line also offer enhanced eco-friendliness, including a sustainable thermoplastic polyurethane & bamboo bag, and a cooling liquid eye shadow comprised of 60-70% bio-sourced ingredients.  

“The Power My Beauty portfolio was inspired by naturalism, artisanship and sustainability. We wanted to create a collection of products that simplified the beauty routine while providing skin nurturing solutions from mother earth with a hand crafted personalized feel.,” said Alison Kohlenstein, Executive Vice President of CDG.  

WWP, a leading provider of cosmetic packaging components, plastic tubes, and full-service turnkey solutions, acquired CDG earlier in 2019. The acquisition bolsters WWP’s position as a leading manufacturer for the cosmetics industry, and provide enhanced resources to better serve its increasingly diverse roster of clients.
About WWP

WWP LLC provides the cosmetics and personal care industries with a complete range of packaging components, custom and stock molding, and product development and sales. WWP also specializes in custom engineered solutions for a variety of unique product applications. WWP’s extensive product line includes a wide selection of innovative tube packaging options, jars, compacts and lotion bottles. The company provides everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara, and eyeliner, while offering competitive prices and dependable, high quality service.  
For more information, contact WWP LLC, 15 Vreeland Road, Suite 4, Florham Park, NJ 07932; phone: 973-805-6500 or toll-free 1-800-950-0390; fax: 973-805-6510; or visit the company’s website at 

About CDG

Cosmetic Design Group (CDG) has been supplying national brands and retailers with innovation and successful brand partnerships for over 30 years. CDG is a global resource offering full turnkey design services including packaging, assembly, displays, regulatory and warehousing services. CDG is equipped to collaborate with partners of varying scale from start-ups to well-established brands. 
For more information,

contact Cosmetic Design Group,

5673 Selmaraine Drive,

Culver City,

CA 90230;

phone: 310-397-9300;

fax: 310-397-9399;

or visit the company’s website at



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