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Ardagh Navigates New Waters With Sailor Jerry

Ardagh Group Has Achieved Two Memorable Ldquofirstsrdquo On The New Bottle Of Sailor Jerry A Premium Spiced Rum From William Grant Amp Sonsthanks To Detailed And Painstaking Work At The Companyrsquos Design And Technical Centre Ardagh Has Been Able For The First Time To Produce At Its Scottish Plant In Irvine A Cork Mouthed Bottle Using Its Weight Saving Lsquonarrow Neck Press And Blowrsquo Nnpb Glass Manufacturing Processwhilst A Cork Mouth Finish Is Relatively Straightforward To Produce Using The Blow Blow Process It Was Untested And Far More Difficult Under Nnpb Conditions Ardagh Technicians Found A Means Of Successfully Performing This Taskthe Second Lsquofirstrsquo Came In The Form Of Neck Embossing Ndash The First Time This Has Been Applied By Ardagh For The Uk Spirits Sectorthe Results Of These Two Innovations Is A Bottle That Is 20 Per Cent Lighter And Also Able To Display A More Impressive And Uniquelynbsp Located Embossed Branding On The Prominent Neck Featureglobal Brand Director For Sailor Jerry Julie Doyle Commented Ldquosailor Jerry Spiced Rum Was Developed To Continue The Legacy Of Norman Lsquosailor Jerryrsquo Collins And Was Inspired By His Era When Goods Were Made By Hand And People Had A Stronger Sense Of Pride In Their Worknbsp The New Packaging Has Been Introduced To Align The Brandrsquos Look And Old School Feel With The Premium Authentic Nature Of The Spiritrdquothe Company Began By Producing Clothing With The Flash Artwork Of Sailor Jerry And Quickly Built A Cult Following Sailor Jerry Spiced Was Created Based On The Oldschool Tradition Of Sailors Spicing Their Highproof Rum Rations Sailor Jerry Spent Half His Life As A Sailor And The Other Half Tattooing Them So Making A Spiced Rum In His Honour Was An Obvious Choice The Rum Is Made The Oldschool Way Ndash Ldquobold And Smooth As Hellrdquo For More Details Visit The Sailor Jerry Website Wwwsailorjerrycom

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