Mondelez India announced its foray into the growing adult health malt food drinks (MFD) segment with its new product, Bournvita for Women. Indian consumers have trusted the credibility of Cadbury Bournvita for 70 years and now with the launch of Bournvita for Women are also aligned with the company’s values to constantly fulfill the need of consumers. This made-in-India innovation has been initiated to address the needs of the health conscious modern Indian woman. With the consumption of 2 cups of, Bournvita Women fulfills the recommended Dietary allowance of Calcium & Vitamin D.
Bournvita for Women highlights the company’s commitment to improving the nutrition and ingredient profile of its brands as changing lifestyles and rising awareness around health and wellness continue to influence consumer food choices.