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Kids’ water brand focuses on the good – including the packaging

Belgian start-up The Happy Healthy Kids Company is launching a healthy water drink under its WaWaah Water brand this summer, packaged in SIG’s combifit Premium 1-litre carton pack with SIGNATURE Full Barrier packaging material, where the polymers are also linked to renewable, forest-based raw materials.

The founders of WaWaah Water were determined to launch a healthy water drink for children and even got their own kids involved in the development process. Adding essential vitamins for kids, B5, B12 and C to water, which does not include any sugar or preservatives, the new drinks focus only on the good – and this also includes the packaging.

Reducing carbon footprint compared to a standard carton pack, more than 95 per cent of the packaging components are linked to forest-based renewable material and 100 per cent are responsibly sourced. The polymers used are linked to tall oil, a residue extracted from wood in the paper-making industry, as a forest-based feedstock.

Philippe Deben, co-founder of The Happy Healthy Kids Company, said: “The name WaWaah came from a friend who could never pronounce water correctly as a child. Having created a drink that contains only the best for our kids, we turned to SIG for the most sustainable packaging solution. Finding a package which helps to protect the future planet of our children was essential.”