Just call Dunkin’: It’s Dunkin’ Donuts New Brand Identity

Just call Dunkin’: It’s Dunkin’ Donuts New Brand Identity

Founded in 1950, Dunkin’ is America’s favorite everyday stop for coffee and baked goods and is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ Donuts has been the brand name for its fans with the introduction of its crisp tagline, “America Runs on Dunkin’,’’ naturally referring the brand as “Dunkin’.” The company has unveiled its new branding at its Global Franchisee Convention that officially recognizes its name as simply ‘Dunkin’ in its packaging, in advertising, online and on new restaurants beginning from January 2019.


For more information and images, please visit the Dunkin’ press room at https://news.dunkindonuts.com.

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