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“Making clients and water melons happy”

This is a story about the top three design challenges in fresh produce packaging, and finding one solution to overcome them all.

Fresh food manufacturers often struggle to find a way to promote and highlight their products among the wide selection available on supermarket shelves.

Successful packaging can therefore be an enabler, helping to achieve outstanding brand differentiation. The right packaging should also boost production efficiency, optimise transport, ensure cost effectiveness and be environment-friendly. For a Turkish water melon farmer, we recently developed a solution that ticks all these boxes – a unique corrugated carton with a handle and product window for easy transportation and storage, as well as outstanding presentation possibilities. Thanks to our packaging solution, the farmer was able to enter supermarkets with his product – packaging plays a major role in retailers’ decision-making when assessing competing suppliers.