Counterfeit products and packages bearing unauthorized trademarks are one of the burning issues for various industries (manufacturers), churning out apparently similar yet inferior products. It poses a serious threat to the original manufacturers bringing in the demand of Global Brand Production Innovation Programme (GBPIP) , dealing eradication of counterfeit products and to ensure the supply of a quality product. The aims of the programme is to unveil overt and covert brand security measures, Global Implementation of Anti-counterfeit Technologies, Overview of Analytical Technique, Recent Technologies, Serialization, Track & Trace and Significant Strate-gies to secure a brand. It comprises of hands-on and activity-based sessions, taking one through various brand security measures allowing maximum Brand protection.
Program schedule is available at - http://worldbil.com/GBPIP/programme/