smart packaging

FrieslandCampina have adopted Kezzler's serialization technology, to deliver supply chain visibility for their infant formula brands, as well as providing a way for stakeholders throughout the supply chain to validate their products in real-time.

In Photonic Printing, a functional coating containing patented DataLase laser reactive pigment is applied as a patch using traditional print methods, such as flexography or gravure.

 

 

HP Brazil will shortly introduce the integration of radio frequency identification technology (RFID) and smart packaging for its printers. These identify products by means of labels, boxes and other digitally printed materials with elements that are invisible to human eyes, but activate responses in an installed app on smartphones, helping to expand the customer experience

A Russian RFID technology company, ISBC Group, has developed an RFID Paper, which is intended to enable companies to  print customized RFID labels in-house and on demand, as a low cost alternative to label-conversion machines or the long rolls of tags currently available, according to an article in RFID Journal recently.

A clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to digital marketing specialist Dave Chaffey. 

Amazon recently announced the expansion of "Transparency", its product serialization service, to France, Germany, Italy, Spain, U.K., India, and Canada. When brands use Transparency to apply unique codes to their products, customers, brands, Amazon, and other participants in the supply chain are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at scale.

Dotz is an Australian-listed and Israel-based tech company which has developed proprietary marking, tracing and verification technology. ValiDotz™ security markers are non-toxic, carbon-based markers that can be easily mixed into plastics, coatings, inks, and varnishes to create product-specific codes.

NanoPack study has showed consumers are ready to adopt nanotechnology in active food packaging.

A transparent ink ‘fingerprint’ which can be sprayed onto products and read by a smartphone to combat counterfeiting has been developed by researchers at the University of Copenhagen. The system, from the University of Copenhagen’s Nano-Science Center, is based on physical unclonable function (PUF) technology.

A new product from international cap manufacturer Ramondin and tesa scribos, specialists in product digitalisation, produces wine and spirit bottles that are digitally connected. The new bottle caps become a secure starting point for customer interaction, counterfeit protection and collection of market data.

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