United Breweries Limited now announces its foray into the non-alcoholic beverage
segment with the launch of Kingfisher Radler in Ahmedabad, Gujarat. Kingfisher
Radler, brings a new outlook to the soft drink category, a 100% natural drink that contains
30% less sugar than carbonated soft drinks. Every sip is a perfect blend of fresh barley
malts and natural lemon juice.
The introduction of Radler caters to a segment of health-conscious, young adults who
are on the lookout for a refreshing new alternative. The launch of Kingfisher Radler marks