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  • Reply to: Schreiner MediPharm's tamper evident 'Covert-Hologram Seal'

    The Europe-wide Falsified Medicines Directive 2011/62/EU coming into force in February 2019 requires all pharmaceutical manufacturers to mark their prescription medicine packaging with a serial number and an additional tamper protection device.

    Covert-Hologram Seal manufactured by Schreiner Medipharm provides a wide range of features which abide to the EU directives:

    1. Reliable First-Opening Indication,

    2. Tamper Evidence,

    3. Irreversible, Holographic Effect, and

    4. Counterfeiting Protection.

    The innovative Covert-Hologram Seal is transparent, inconspicuous and thus appears like a simple packaging seal. However, the first time the seal is opened, an invisible effect becomes visible. A hologram emerges that shows various inscriptions and design elements in different colors depending on the viewing angle. The holographic effect is irreversible and the seal’s fully transparent original condition cannot be restored. Thus, manufacturers, suppliers, and patients can tell at first glance if the packaging has been previously opened or if the medicine is an originally packaged product. In addition, Covert anti-counterfeiting features embedded in the specialty closure seal add extra security.

    Thus, the Covert-Hologram Seal effectively combines the reliable first-opening indication required by the EU Directive with additional counterfeiting protection in a single seal, enhancing security throughout the entire supply chain.

    This directive will really beneficial for the pharmaceutical industry bad definitely bring a positive change .

  • Reply to: Smart packaging for innovative joint filler

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  • Reply to: Social media: A communication’s revolution that brings a packaging evolution

    Pradeep Chopra

    Ideas & Opportunities 2013
    19th July’13 @ The Leela Kempinski Gurgaon (India)

    Social media: A communication’s revolution that brings a packaging evolution

     Ideas and opportunities 2013 brings to its participants an exciting session “i- pack”, this session will have an elaborate discussion with experts on Social Media and its importance in packaging.”

    Social media is the use of technology to provide an interactive experience for the consumer and has fundamentally changed the nature of the relationship between companies and customers


    Social media growth offers a powerful tool to those who understand how to connect that power. It is changing the face of packaging and can be leveraged to collaborate and communicate with consumers to improve the packaging.


    But actually, are we (Packaging Professionals) aware how to harness this technology in our business???


    If you are serious about understanding and leveraging the opportunity of Social Media for Packaging Industry, you would not like to miss this interactive Session by Pradeep Chopra, CEO of Digital Vidya, India's premier and largest Digital Marketing Education Company.


    About Mr. Pradeep Chopra (CEO, Digital Vidya)

    Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 12 years and is currently a Co-founder & CEO of Digital Vidya.

    He has personally trained & advised over 2000 professionals including CEOs across Asia in helping them grow their businesses through Digital Vidya’s hands-on Digital Marketing trainings.

    Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. His speaking assignments include ad-tech, SES (USA), World Social Media Summit at Kuala Lumpur, Social Media Workshops across Asia, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Inc & Entrepreneur Magazines.

    The sessions will be held during “i-Pack” in our upcoming packaging innovations event - Ideas & Opportunities 2013.

    Registration options

    ·         Indian Members

    ·         Direct


    Looking forward to meet you on 19th July 2013,


    Enjoy Wonders Of Packaging!

    Sandeep Goyal
    Founder & CEO

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  • Reply to: The New WINE GROWLER is Here!

    AstraPouch® is proud to introduce the first-ever flexible-packaging growler!

    I doubt that this can be used for beer as beer is pressurised and would have lots of froth, beer typically need rigid walls of the container but its flexible
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