Its quite interesting that packaging means different to different people. Like some would say its protection to products and that is its function, and after that they are not concerned. Some would say it the means of carrying the product and some would say both. I say packaging means to me what beauty means to women. Many people wear sunglasses whenever they go out to protect their eyes from sun, dust and pollution. Its not only a style statement. When people want to look fresh and beautiful, they need to take care of themselves and need to exercise regularly. Same is the case with packaging, we need to constantly watch packaging and take actions. We can not just design a package once and forget about it.