It was a great discussion on various topics during Ideas and Opportunities 2013. One group brought the point that Tetra Pak is making the changes which are visible to public. In fact they are creating awareness and also using this effectively to promote the concept. This is also helping the products to sell better. Consumers can really see how packaging is helping to keep the product safe and hygeneic using effective packaging solutions. Their capmaigns in the media is very helpful and useful. this is also helping to create value to packaging as a profession.