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Shape not the size

During my last trip to CPHI in Paris, while in Metro, I noticed an interesting advertisemnt poster in metro by Levi's . It says that We beleive it, about shape not size. Since I am packaging, I immediately connected it to packaging and thought, how true it  is? Isn't it? Think that packaging is for the protection of the product and then safe handling, it does not matter what is the size of the product. And yes, at the end of day, it must look good also like these jeans 

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  • madhukar_ropar101 October 20, 2010 Log in or register to post comments

    Comment: <span style="font-size: 14px"><span style="font-family: arial,helvetica,sans-serif">Thought what better tool to use to get the message out to everybody. It&#39;s <strong>eye-catching</strong>, it&#39;s different and it&#39;s recognizable. </span></span>

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