PackagingConnections and Jugaad Innovations

PackagingConnections and Jugaad Innovations

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction”
-          Albert Einstein
Jugaad is an Indian word which basically is an Indian way of innovations moving away from structured way on innovating as in the west. This is mainly followed in BRIC countries and of course, its  everywhere in the world with different names. For example, The Brazilians call for this approach: jetinho, the Chinese call it zizhu chuangxin, the Kenyans refer to it as jua kali and the French call it Système D
The Six principles of Jugaad
- Seek opportunity in adversity
- Do more with less
- Think and act flexibly
- Include the margin
- Follow your heart
Collectively these six principles of jugaad help drive resilience, frugality, adaptability, simplicity, inclusivity, empathy, and passion. These are all essential to move on in this complex world. Adapting these principles could help companies anywhere in the world to innovate and grow in this highly competitive, volatile environment.
This is what we try to do at to help you to know what is happening in the structured and jugaad packaging world. You can see it yourself at and if you have any questions then please do write to us for cost effective virtual solutions to your complex packaging needs.
To know more about Jugaad Innovations. You can read Jugaad Innovation by Navi Radjou Jaideep Prabhu & Simone Ahuja.
We have quoted the above principles from this book as this just seems to say what we had been doing,
Greetings from Hyderabad,
Enjoy Wonders Of Packaging!

Sandeep Goyal
Founder & CEO

Comments (3)

  • vrnataraj011's picture

    This is a true mention about 6 principles and  I see only 5 principles....    ;)

    Nov 15, 2012
  • sandeep's picture

    Thanks, missed the critical one, its Keep it simple,

    Nov 18, 2012

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