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Is Packaging Sustainability Is Really Sustainable? What Is The Secret?

I HAD BEEN READING I HAVE A DREAM BY RASHMI BANSAL. A VERY INTERESTING BOOK INDEED AS THIS TALKS ABOUT THE ENTREPRENEURS WHO FOUND A NEW WAY TO SOLVE OLD PROBLEMS OR WORKING FOR THE SOCAL CAUSE. THIS ALSO COVERS THE STORY RAGS TO RICHES. THIS IS ABOUT CONSERVE INDIA BY ANITA AHUJA. ANITA FOUND NEWS WAYS TO MAKE HANDBAGS FROM THE WASTE SAY LIKE PLASTICS. ITS A GREAT STORY TO READ BUT ONE VERY IMPORTANT IMPORTANT POINT IT BRINGS: IF YOU ARE CASING ONLY MONEY, THEN YOUR FAMILY AND FRIENDS END UP SPENDING IT, WHICH MAKES ONE FEEL "USED". IF YOU ARE FOCUSSED ON SOCIAL THEN THE PROBLEMS OF POVERTY ARE SO OVERWHELMING, YOU BURN OUT VERY FAST. IF IT IS ONLY ENVIRONMENTAL ISSUES THEN NOBODY IS GOING TO LISTEN TO YOU, YOU ARE NOT FINANCIALLY SUSTAINABLE. THE SECRET IS TO FIND A BALANCE

 

I GUESS SAME IS TRUE WITH ALL PACKAGING SUSTAINABILITY INITOATIVES!.

 

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  • Sandeep Goyal July 11, 2011 Log in or register to post comments

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