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Detergent Packaging Innovations

Detergent - It is a water soluble cleansing agent that combines with impurities and dirt to make them more soluble, and differs from soap in not forming a scum with the salts in hard water. This may be in form of solidified bar, loose powder, thick liquid or concentrated balls GLOBAL and INDIAN Detergent Market Scenario - Globally total detergent market size is estimated at 13,745 million Euros that covers 48% market share in all detergent and maintenance products category (including home care products like floor cleaners). Global market share pict With increasing modernization, demands of more comfort products are increasing. Laundry care industry has been growing @ approximately 11% in India and is forecasted to reach 241 billion by 2017. Globally it is growing @ 9%. Increasing sales of washing machines leads to increase in share of liquid and powder detergent share also. Powder detergent is the most common form being used since this can be used for hand wash as well as machine wash purposes. With the modernization, liquid detergent is anticipated to grow especially in Urban areas. Unit doses is one category of detergents that has shown high growth in developed countries but there are yet to flourish in developing nations. Multinationals have come up with this concept to give eco-friendly packaging options to detergents thereby reducing waste Over the last few decades, India has grown tremendously and so have the incomes of its people, with a larger chunk of the Indian demography moving into urban areas in search of better and more lucrative career options. With this advent, there has been a significant rise in consumer durables as well, with some of the earliest signs of this rise being shown by those which fulfilled the most basic of needs, like washing clothes. As a result of this, there has been an influx of buyers in the detergent market, with more and more people buying washing machine powders. However, this constitutes only some % of the total population. Indian detergent market is divided in to 2 parts according to their washing style- Hand Washing & Machine Washing. hand washing machine washing However globally scenario is different where there is no or rare concept of hand washing; only machine wash is available so mainly powder and liquid detergents are prevalent. Specific Attributes that Packaging must meet for Detergents - Different types of packaging are being used according to the price segment and product forms of detergent and also to give visibility on the brand. Eg. A standard pillow pouch for a discount segment; a pillow pouch with attractive graphics and carry options for a mid range product; and a gusseted stand up laminated pouch for a premium quality. Various packaging formats used are Bars, Flexible, Rigid containers, Bottles, Unit doses, Cartons and with time these main packaging formats are witnessing innovations. various packs To understand the changing trends in new technologies in detergent variants and their packaging we have come up with this innovation report. The book covers packaging innovations in detergent sector that has happened across the globe. Few of the innovations are interesting concepts that may be used for variety of products in detergent category. This book also covers some of the new detergent concepts running in global the markets. CLICK HERE to LOOK INSIDE    
  • Book Title: Detergent Packaging Innovations
  • Paperback: 128 pages
  • Publisher: Sanex Packaging Connections Pvt Ltd (April 30, 2015)
  • Language: English
  • ISBN-10: 9385010026
  • ISBN-13: 978-9385010026
  • Product Dimensions: 8.5 x 0.3 x 11 inches
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  • hipacpackaging01 May 08, 2015 Log in or register to post comments

    Comment: Hello, I really like your article. You have easy to read and simple advice about packaging. Thanks you for share excellent article post, one of the most helpful.

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